Digital Marketing Specialist

AFL manufactures industry-leading fiber optic cable, connectivity and accessories and provides engineering and installation services for some of the largest telecom customers in the world. Our company was founded in 1984 with a single fiber optic cable and today, we manufacture thousands of products, generate an excess of $1.5B in revenue, and employ approximately 7,000 associates worldwide. At AFL, we recognize that our employees are our greatest asset. We hire and train each individual, investing in them to ensure success in their careers. With a commitment to professional development and growth, let us connect you to your next career opportunity.

What We Offer:

• A hybrid in office schedule for qualifying employees

• Flexible time off policy

• 401K Company match (up to 4% - dollar for dollar)

• Professional development, training, and tuition reimbursement programs

• Excellent medical, dental, vision, and life insurance policy options

• Opportunities for career advancement with an industry leading company!

The Digital Marketing Specialist will be responsible for developing and executing strategic digital marketing campaigns across various channels to drive brand awareness, generate leads, and achieve our overall marketing goals. The Digital Marketing Specialist will have a direct impact on lead generation, marketing automation, content management/distribution, SEM, digital advertising, and analysis

Responsibilities

• Plan, develop, and execute comprehensive digital marketing campaigns across various channels, including social media, search engine optimization (SEO), search engine marketing (SEM), content marketing, and email marketing.

• Work with the Content Marketing Specialist to create high-quality content, including blog posts, social media content, email newsletters, and landing pages, that resonates with our target audience.

• Conduct keyword research and optimize our website and content for search engines.

• Manage and analyze pay-per-click (PPC) advertising campaigns.

• Track, analyze, and report on the performance of all digital marketing campaigns and identify areas for improvement.

• Stay up-to-date on the latest digital marketing trends and technologies.

• Collaborate with other marketing team members, designers, and developers to ensure a cohesive brand experience across all digital channels.

• Manage customer data in marketing automation platform

• Communicate and collaborate with cross-functional teams in other business units to drive business objectives

• Identify, monitor, and report on KPIs

• Enable and support sales with information and tools needed to meet customer needs

• Write/edit copy for various digital channels

• Manage digital marketing projects via Wrike project management tool in conjunction with traffic/production lead

Personal Qualities

The ideal candidate will be:

• Strategic - applies strong business acumen and decision making skills

• Analytical - understand best metrics to analyze in order to find weaknesses or areas of improvement

• Creative - form new processes/campaigns/content in order to impact the business in a positive manner

• Collaborative - achieve meaningful progress working with others inside and outside the Marketing department

• Eager - a strong desire to positively impact the customer experience

• Responsible - make decisions and independently manage projects

• Excellent attention to detail, strong communication skills and solid work ethic

• Highly organized with excellent time management skills

• Ability to balance multiple demands and thrive in a collaborative environment

Qualifications

• Bachelor's Degree required.

• BS or BA in Web/Interactive Development, Digital Marketing, Information Technology, Graphic Design, Graphic Communications, Marketing, Communications, Business, or related field

• 3-5 years digital marketing experience - B2B marketing environment a plus

• Strong computer/technical skill and ability to quickly master new software

• Experience with a combination of the following a plus: Marketing Automation, Google AdWords, Google Analytics, Content Management Systems, Digital Asset Management, Webinars, Salesforce, Terminus, Uberflip, Sitecore, Salesforce

Working Conditions

• Hybrid office and remote

• General corporate office environment.

• Willing to travel as needed for training and/or marketing project support.

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