ABS Group Of Companies Houston , TX 77020
Posted 4 weeks ago
The Digital Marketing Specialist will be responsible for developing and executing digital channel programs for ABS Group, increasing brand awareness, developing a robust community of clients through social media, promoting company products, services or events, and driving prospects to conversions through appropriate technology platforms. Part of a cross-functional Digital Marketing team, this role coordinates and publishes content to multiple digital channels such as the corporate website, social media, email campaigns, press releases, blog posts, paid display/search advertising, and interactive media to drive effective customer-facing experiences and elevate the ABS Group brand. The Digital Marketing Specialist is to have a proven track record working with digital marketing channels, as well as a depth of hands-on experience using digital tools to easily deliver digital tactics without any technical assistance.
What You Will Do:
Supports digital team with deployment across channels, including the corporate website, email campaigns and interactive media.
Provides cross-functional digital marketing support with the corporate website, content management system and email marketing.
Innovates with new digital marketing tools and tactics to offer new and compelling content or media or digital channels.
Adheres to digital privacy compliance regulations on projects.
What You Will Need:
Education and Experience
Bachelor's degree in Business, Communications, Advertising, or a related field.
3‒5 years of experience related to communications or public relations.
Hands-on experience using enterprise, enterprise marketing automation software, Adobe Creative Suite, Photoshop, webinar platforms, and enterprise content management systems.
Knowledge, Skills, and Abilities
Hands-on experience using enterprise, enterprise marketing automation software, Adobe Creative Suite, Photoshop, webinar platforms, and enterprise content management systems.
A sound working knowledge of elements within MS Office is required. Expertise creating excel reports and PowerPoint presentations to communicate metrics and ROI.
Experience with SEO, Google AdWords, Google Analytics, or enterprise content management systems is preferred.
Strong interpersonal and team skills.
Working knowledge of the ABS Health, Safety, Quality and Environmental Management System.
It Would Be Nice If You Had
Experience with HTML, CSS and API Intergrations preferred.
Experience with SEO, Google AdWords, Google Analytics, or enterprise content management systems is preferred.
Reporting Relationships:
This role reports to the Digital Marketing Manager and has no direct reports.
Working Conditions:
The work environment will primarily be an air-conditioned office setting requiring the employee to sit for prolonged periods while concentrating on a computer screen. The team member may assist with various tasks, including filing and talking.
ABS Group Of Companies