Digital Marketing Specialist

The Digital Marketing Specialist will be responsible for developing and executing digital channel programs for ABS Group, increasing brand awareness, developing a robust community of clients through social media, promoting company products, services or events, and driving prospects to conversions through appropriate technology platforms. Part of a cross-functional Digital Marketing team, this role coordinates and publishes content to multiple digital channels such as the corporate website, social media, email campaigns, press releases, blog posts, paid display/search advertising, and interactive media to drive effective customer-facing experiences and elevate the ABS Group brand. The Digital Marketing Specialist is to have a proven track record working with digital marketing channels, as well as a depth of hands-on experience using digital tools to easily deliver digital tactics without any technical assistance.

What You Will Do:

• Supports digital team with deployment across channels, including the corporate website, email campaigns and interactive media.

• Provides cross-functional digital marketing support with the corporate website, content management system and email marketing.

• Innovates with new digital marketing tools and tactics to offer new and compelling content or media or digital channels.

• Adheres to digital privacy compliance regulations on projects.

What You Will Need:

Education and Experience

• Bachelor's degree in Business, Communications, Advertising, or a related field.

• 3‒5 years of experience related to communications or public relations.

• Hands-on experience using enterprise, enterprise marketing automation software, Adobe Creative Suite, Photoshop, webinar platforms, and enterprise content management systems.

Knowledge, Skills, and Abilities

• Hands-on experience using enterprise, enterprise marketing automation software, Adobe Creative Suite, Photoshop, webinar platforms, and enterprise content management systems.

• A sound working knowledge of elements within MS Office is required. Expertise creating excel reports and PowerPoint presentations to communicate metrics and ROI.

• Experience with SEO, Google AdWords, Google Analytics, or enterprise content management systems is preferred.

• Strong interpersonal and team skills.

• Working knowledge of the ABS Health, Safety, Quality and Environmental Management System.

It Would Be Nice If You Had

• Experience with HTML, CSS and API Intergrations preferred.

• Experience with SEO, Google AdWords, Google Analytics, or enterprise content management systems is preferred.

Reporting Relationships:

This role reports to the Digital Marketing Manager and has no direct reports.

Working Conditions:

The work environment will primarily be an air-conditioned office setting requiring the employee to sit for prolonged periods while concentrating on a computer screen. The team member may assist with various tasks, including filing and talking.