Digital Marketing & Social Media Coordinator

Posting Summary

Logo Posting Number STU00013PO24 Job Title Student Employee Internal Title Digital Marketing & Social Media Coordinator Campus Columbia College/Division Division of Administration and Finance Department DAF Carolina Card Office Advertised Salary $12.00 / hour Location of Vacancy Part/Full Time Part Time Hours per week 20 Work Schedule

USC standard business hours are 8:30 a.m. - 5:00 p.m. A flexible work schedule is desired in order to meet the needs of the department.

Job Search Category Communication Services

Position Description

Advertised Job Summary

The CarolinaCard Office is seeking a student to work for the 2024-25 academic year as a Digital Marketing & Social Media Coordinator, supporting the marketing team with initiatives.

The duties and responsibilities are listed below:

• Developing and implementing comprehensive social media strategies across various platforms.

• Analyzing social media trneds and data to provide actionable insights and recommendations.

• Collaborating with marketing team to align social media strategies with overall campaign goals.

• Managing and growing social media accounts, ensuring high engagement and follower growth.

• Monitoring and reporting social media campaign's performance and making data-driven adjustments as needed.

• Staying abreast of audience or consumer behavior and what draws the right attention.

• Developing and executing brand strategy and messaging.

• Developing strategies that lead to metric-based growth of impressions, engagement, shares, follower growth, watch time and more.

• Monitoring the internet for cultural moments, relevant news and contemporary topics.

• With support from the marking team, taking a firm lead on ideation, strategic and tactical brainstorming, and the workflow of content production.

• Ideating for a versatile mix of content formats, including short-term video, graphics, GIFs and more.

• Organizing content posts on calendars.

• Writing caption copy that captivates people and entices them to engage.

The functions and responsibilities are based on the marketing campaign, as well as the department's needs, and therefore may vary. The position also requires one to be detail-oriented and have excellent verbal and writing skills.

This position may possibly serve as an internship for a USC student pursuing a degree in Marketing, Communications, or a related field.

Qualifications

Have a fundamental understanding of marketing and how social media platforms (i.e. Instagram, Facebook, etc.) are constructed.

Have strong verbal and written communication skills.

Have excellent organizational skills.

Be detailed-oriented.

Pursuing a degree (major or minor) in Marketing, Mass Communications or a related field.

Posting Detail Information

Number of Vacancies 1 Desired Start Date 08/16/2024 Job Open Date 06/28/2024 Job Close Date 08/13/2024 Open Until Filled No Special Instructions to Applicant

This position is open until filled. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.

Quicklink for Posting https://uscjobs.sc.edu/postings/170645 EEO Statement

The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.

Supplemental Questions

Required fields are indicated with an asterisk (*).

• Are you a current USC student pursuing a degree in Marketing, Communications, or a related field.

(Open Ended Question)

Applicant Documents

Required Documents

• Cover Letter

• Resume

• List of References and Contact Information

Optional Documents