Digital Marketing Producer

Who we are:

The University of New Haven, founded on the Yale campus in 1920, is a private, coeducational university that has been recognized by The Princeton Review and U.S. News & World Report for academic excellence. Located between New York City and Boston in the shoreline city of West Haven, the University is a diverse and vibrant community of nearly 10,000 students from across the globe.

The Office of Marketing & Communications is seeking applications for a Digital Marketing Producer. This position supports the Universitys institutional marketing efforts through strategic management and revision of the Universitys websites and associated digital marketing properties. The Digital Marketing Producer is hands-on, making website and digital product updates daily, ensuring strategies are supported by current and emerging technologies, and providing critical support, training, and guidance for the Universitys digital channels.

Please note that this departments employees are currently working remotely. A shared office space on campus is also available for use.

You are:

• A customer-service oriented professional that enjoys working on the web.

• Someone with solid technical skills or an aptitude for technology combined with a willingness to learn.

• A critical thinker, with an ability to troubleshoot and problem-solve to get the job done.

• Comfortable working in a remote environment.

You will:

• Respond to, evaluate, and fulfill service requests from all areas of the University that need assistance updating their websites and digital marketing materials, working independently and collaboratively with the customer, often under tight deadlines.

• Daily, take content and create and/or edit pages, sections, and microsites in the main website CMS and microsite content management systems, including page creation in HTML, proofreading/editing, photo editing, and more.

• Research best practices, content analytics, and user data to create effective site structure and web organization. Use customer testimonials and feedback to optimize user experience.

• Assist in Web Accessibility Efforts by reviewing website content on an ongoing basis to ensure Universitys digital properties meet or exceed Web Content Accessibility Guidelines (WCAG).

• Partner with content creators to brainstorm keywords and develop new content to drive organic traffic. Collaborate with technical colleagues to organize and implement SEO recommendations using third-party SEO platform(s).

• Assist with analytics of digital marketing projects, including reporting in Google Analytics or other similar products.

• Assist with content for websites and social channels operated by 3rd-party vendors performing services for the University.

• Attends various meetings and committees on campus or virtually (as needed) to represent the Office of Marketing & Communications.

• Provide front-line training and support to content authors in the Office of Marketing & Communications and other limited departments with responsibility for editing sections of the website(s). Develop documentation and best practices for distributed content authoring responsibility. Field questions from other editors and problem solve the issues or escalate to senior leadership when necessary.

• Create and manage projects for multiple student workers. Provide regular updates on completed projects and work performance. Train student workers to use the website CMS and various other platforms.

• Perform other duties as assigned in order to meet the enrollment, marketing, and service needs of the University and our students.

You need:

• Bachelor's degree from an accredited college/university in a related field of study.

• 3-5 years of marketing, digital marketing, or related experience; or a combination of education and relevant experience.

• Proven ability to thrive in high-energy environment, managing tight deadlines and shifting priorities.

• Previous experience with creating, writing, editing, and posting content to websites, social media, and/or email campaigns.

• Excellent interpersonal skills, and professionalism to interact with a wide range of people at different levels of an organization.

• Demonstrated project management skills.

• Experience with web accessibility, mobility, and responsiveness best practices and standards is a plus.

• Experience with Adobe Creative Cloud suite is a plus.

• Strong user experience/user interface design experience is a plus.

• Experience with social media campaigns and/or video production is a plus.

• Good understanding and familiarity with Google Analytics, SEO, and social media is a plus.

• Experience and understanding of various Internet standards is a plus, such as HTML, CSS, XML, JQuery, JavaScript, and PHP, or an aptitude for technology and willingness to learn.

Whats In It For You:

• Health & Welfare Programs: Employees and their eligible family members, including spouses and dependents, are eligible for Medical, Dental, Vision and Life Programs.

• Wellness & Fitness: On-campus Recreation and Fitness Center for employees and families; Employee Assistant Program

• Commitment to Educational Excellence: Tuition assistance for employees and eligible dependents; Tuition exchange opportunities

• Employee Discounts on products, services, and educational opportunities

• Work/Life Benefits: Generous paid time off programs; progressive paid holiday schedule (including holiday break between Christmas and New Years); 4 weeks of parental paid leave; flexible work schedules including summer hours where applicable.

• The University of New Haven is not a qualifying E-Verify employer and its use of E-Verify is limited to specific government projects. For that reason, candidates with STEP OPT authorization cannot be considered for employment.