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Digital Marketing Principal

Expired Job

Via New York , NY 10001

Posted 3 weeks ago

As a Digital Marketing Principal, youll develop and implement digital media strategies for efficient acquisition of new drivers while building an unforgettable image of the
Via brand.Responsibilities:

  • Develop and implement paid social brand strategies and campaigns to build brand/company awareness across North America and Europe
  • Oversee day-to-day management of digital media campaigns
  • Use a data-driven approach to identify, execute, and optimize digital media marketing campaigns (paid search and paid social) for efficiency and scalability
  • Leverage data to gain a better understanding of drivers usage behaviors
  • Implement and analyze A/B or Multi-Variable Tests to provide in-depth insights to the driver acquisition team on the test data and understanding of key market drivers
  • Be a critical part of the driver acquisition team. Participate in strategy meetings, product meetings, and data prioritization meetings
  • Identify new channels to test and lead experimentation and exploration
  • Develop relevant dashboards to provide insights into performance relative to KPIs, projections, and historical performance

You:

  • Analytical and rigorous, with a thorough understanding of key acquisition metrics and statistics
  • Creative, independent, enterprising, and a self-starter who is comfortable taking on a high level of responsibility
  • Extraordinary communicator with demonstrated writing and editing skills
  • Experience with multiple ad platforms (Facebook, Twitter, Google AdWords), SEO, content marketing, mobile marketing platforms, and mobile analytics is preferred
  • Proficiency with analytic and database tools common within a marketing organization (e.g., Tableau, Google Analytics, etc.)

Via offers highly competitive compensation packages and benefits, including equity, health insurance, a flexible vacation policy, and relocation assistance.

Via is an equal opportunity employer.

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Digital Marketing Principal

Expired Job

Via