Digital Marketing Performance Job

SAP Portland , OR 97228

Posted 5 months ago

Requisition ID: 219227Work Area: MarketingExpected Travel: 0 - 10%Career Status: ProfessionalEmployment Type: Regular Full TimeCOMPANY DESCRIPTIONSAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That's why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it's the best-run businesses that make the world run better and improve people's lives.Marketing OperationsMarketing operations employees develop and deploy processes and systems needed for efficient and effective marketing. The main objective is to drive collaboration, operational excellence and organizational agility across SAP through joint goals (KPI's) and critical insights. They do this by identifying best practices, infrastructure, tools, technology, reporting, and analytical frameworks.Marketing operations employees are responsible for ensuring that systems, processes, technology and tools are in place to set performance expectations, monitor progress, and measure results.Performance ManagementEmployees help optimize the customer experience, maximize Marketing & Communication impact for SAP by providing:1. clear goals to drive desired behaviors and teamwork; 2. aligned metrics and measurement systems;3. operational reporting to support business processes and activities; 4. acute visibility to insights and leading indicators to enable early course-corrections; 5. regular forums to share best practices and address issuesThe focus areas of performance management include the strategic key performance indicator framework, marketing business reviews, executive insights and operational reporting on brand health, sponsorships performance, demand management, integrated plan management, campaign effectiveness, demand management, foundational intelligence and data-driven marketing. Team members support the overall management process by helping to answer questions such as what's happening, how we are performing against goals, why things happened, and how can we optimize future results based on these insights. They collaborate with regional and functional team leaders to develop KPIs and measurement frameworks and with Marketing Operations on requirements for business intelligence solutions; including dashboards, reporting, and processes to provide visibility and to improve marketing performance.More specifically, they typically perform the following tasks: * Lead the creation of measurement frameworks for marketing effectiveness across the customer journey * Execute and monitor performance metrics through the adoption of business intelligence tools * Benchmark internal and external performance of key metrics and help apply benchmarks to develop goals and insights for brand health, social media share of voice, social media engagement rates, cost per lead, lead-to-close velocity, pipeline conversion rates, marketing contribution to revenue, engagement rates, net promoter score * Provide insights into end-to-end performance and ROI analysis of our marketing campaigns and activities (including paid, owned and earned media; sponsorships; content marketing; telemarketing; events)Provide performance management results and actionable insights to community members and stakeholders through ongoing communication leveraging strong data visualization, storytelling, and clearly articulated learningsEXPECTATIONS AND TASKS:*
  • * Collaborate with strategy leaders and key stakeholders across Marketing & Communication to build requirements for Reputation performance and insights * Identify industry best practices and benchmarks for Reputation performance and optimization; including metrics, measurement systems, dashboards and insights * Work with agencies to build, deploy and evolve SAP Reputation measurement systems, including the Voice of the Buyer and Marketing Mix Models * Drive adoption of Reputation performance metrics and measurement systems across the organization * Work with agencies and business stakeholders to determine high impact actions to address challenges * Discuss insights with marketing executives and business stakeholders in global teams, Regions and LoB's * Align with Multi-Touch Attribution initiative to align scope and insights in order to optimize performance and investment across channelsWORK EXPERENCE:7 plus years experience in the enterprise software and services industry.EDUCATION AND QUALIFICATION / SKILLS AND COMPETENCIES:Master degree or equivalent educationPractical experience in leading development projectsWHAT YOU GET FROM USSuccess is what you make it. At SAP, we help you make it your own.A career at SAP can open many doors for you. If you're searching for a company that's dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment apply now.SAP'S DIVERSITY COMMITMENTTo harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team. (Americas:Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com). Requests for reasonable accommodation will be considered on a case-by-case basis. Successful candidates might be required to undergo a background verification with an external vendor.EOE AA M/F/Vet/Disability:Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.Successful candidates might be required to undergo a background verification with an external vendor.Additional Locations:Nearest Major Market: Portland OregonJob Segment: ERP, SAP, Performance Management, Business Intelligence, Marketing, Technology, Human Resources
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Because it's the best-run businesses that make the world run better and improve people's lives. Marketing Operations Marketing operations employees develop and deploy processes and systems needed for efficient and effective marketing. The main objective is to drive collaboration, operational excellence and organizational agility across SAP through joint goals (KPI's) and critical insights. They do this by identifying best practices, infrastructure, tools, technology, reporting, and analytical frameworks. Marketing operations employees are responsible for ensuring that systems, processes, technology and tools are in place to set performance expectations, monitor progress, and measure results. 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Team members support the overall management process by helping to answer questions such as what's happening, how we are performing against goals, why things happened, and how can we optimize future results based on these insights. They collaborate with regional and functional team leaders to develop KPIs and measurement frameworks and with Marketing Operations on requirements for business intelligence solutions; including dashboards, reporting, and processes to provide visibility and to improve marketing performance. More specifically, they typically perform the following tasks: * Lead the creation of measurement frameworks for marketing effectiveness across the customer journey * Execute and monitor performance metrics through the adoption of business intelligence tools * Benchmark internal and external performance of key metrics and help apply benchmarks to develop goals and insights for brand health, social media share of voice, social media engagement rates, cost per lead, lead-to-close velocity, pipeline conversion rates, marketing contribution to revenue, engagement rates, net promoter score * Provide insights into end-to-end performance and ROI analysis of our marketing campaigns and activities (including paid, owned and earned media; sponsorships; content marketing; telemarketing; events) Provide performance management results and actionable insights to community members and stakeholders through ongoing communication leveraging strong data visualization, storytelling, and clearly articulated learnings EXPECTATIONS AND TASKS: * <li> * Collaborate with strategy leaders and key stakeholders across Marketing & Communication to build requirements for Reputation performance and insights * Identify industry best practices and benchmarks for Reputation performance and optimization; including metrics, measurement systems, dashboards and insights * Work with agencies to build, deploy and evolve SAP Reputation measurement systems, including the Voice of the Buyer and Marketing Mix Models * Drive adoption of Reputation performance metrics and measurement systems across the organization * Work with agencies and business stakeholders to determine high impact actions to address challenges * Discuss insights with marketing executives and business stakeholders in global teams, Regions and LoB's * Align with Multi-Touch Attribution initiative to align scope and insights in order to optimize performance and investment across channels WORK EXPERENCE: 7 plus years experience in the enterprise software and services industry. 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    Digital Marketing Performance Job

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