Digital Marketing Manager##Indianapolis, Indiana

Danaher Indianapolis , IN 46218

Posted 1 week ago

Job Description: Job ID: BEC014226

About Us

Beckman Coulter develops, manufactures and markets products that simplify, automate and innovate complex biomedical testing. Our diagnostic systems, found in hospitals and other critical care settings around the world, produce information used by physicians to diagnose disease, make treatment decisions and monitor patients. Scientists use our life science research instruments to study complex biological problems including causes of disease and potential new therapies or drugs. More than 275,000 Beckman Coulter systems operate in both diagnostics and life sciences laboratories on all seven continents. For 80 years, our products have been making a difference in peoples' lives by improving the productivity of medical professionals and scientists, supplying critical information for improving patient health and reducing the cost of care.

Beckman Coulter offers a broad array of comprehensive, competitive benefit programs that add value to associates' and their families' lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits. We think you'll like what you see.

If you believe your education and experience are in line with the position description and qualifications referred to above, and are motivated, energetic, and looking for a new and exciting opportunity, please submit your resume online at the URL below or at www.beckmancoulter.com.

Beckman Coulter is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

Description

Global Digital Marketing Managers are the owners of digital strategy and execution for each of Beckman Coulter Life Sciences product lines. Our digital channels include website, SEO, PPC, email, social, video, and content marketing. Each Global Digital Marketing Manager has KPI targets for lead generation and revenue they are accountable for delivering. In some markets such as North America and Western Europe, they are directly responsible for executing the work necessary to hit these targets. In other markets, particularly non-English speaking countries, they must partner with regional counterparts to drive digital excellence abroad.

Roles & Responsibilities

  • Collaborate with peers to develop new website, PPC, and email content & messaging to generate demand and e-commerce revenue.

  • Be accountable for lead and revenue generation targets for digital channels.

  • Collaborate with regional partners to expand digital capabilities and optimize channels internationally and across languages.

  • Mentor junior and non-digital marketing team members on best practices and strategy.

  • Manage digital campaign assets, landing page development and content, and tracking.

  • Optimize and expand paid search strategy across product lines through Google Ads and more.

  • Utilize BrightEdge to implement SEO suggestions to improve website performance in organic search.

  • Leverage Google Analytics & heatmapping tools to monitor channel performance and drive continuous improvement.

  • Champion digital best practices and KPIs across the organization.

  • Build and optimize webpages using Sitecore CMS.

  • Manage effective keyword strategy across organic and paid channels

  • Repurpose and distribute marketing content through digital channels.

  • Continuously run A/B and multivariate tests of digital materials.

  • Leverage buying segments and customer personas in campaign strategy.

  • Manage the localization and application of digital content for use in international markets.

  • Utilize CMS and Marketing Automation Platforms to create landing pages, emails and related assets.

  • Manage auto-responders and follow-up communication for digital touchpoints.

  • Write ad copy, landing pages, value propositions, subject lines.

  • Repurpose and develop content when needed to fill campaign gaps and testing.

  • Oversee lead management and review for digital campaigns in salesforce.com.

  • Build business cases and produce documentation for new features and tools.

Job Requirements

Qualifications

  • 7+ years of digital marketing experience in multiple channels including search, email, social, and content marketing.

  • 3+ years of recent pay per click management and search optimization experience.

  • Deep understanding of digital marketing strategy for B2B lead generation

  • Experience optimizing PPC campaign performance in a B2B environment

  • ROI-driven and dissatisfied with maintaining the status quo.

  • Strong desire to innovate and test new opportunities and strategies

  • Proficiency in Microsoft Office, Google Analytics, Tag Manager and Search Console and HTML.

  • Experience with WordPress or similar CMS with WYSIWYG functionality.

  • Google Adwords and Bing Ads professional certifications strongly preferred.

  • Strong business acumen and excellent writing/verbal communication skills.

  • Effective in crafting and optimizing marketing messages.

  • Highly motivated with the ability to work under ambiguity and operate with minimal oversight.

  • Comfort with managing large-scale PPC campaigns with aggressive performance targets.

  • Demonstrated knowledge and experience with personas and buyers journeys.

  • Preferred working knowledge of Salesforce.com, Pardot, Conductor/BrightEdge, DOMO, Sitecore.

  • Preferred experience in biotechnology, pharma/biopharma, life sciences research, or related industry.

Diversity & Inclusion

At Danaher, we are dedicated to building and sustaining a truly diverse and inclusive culture. These are not just words on a page

Diversity and Inclusion is a top priority for the company, and it ties deeply to each of our core values. Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 67,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $18.3B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,200% over 20 years.

At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.


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