Digital Marketing Manager

At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.

We are proud to be part of Euronet Worldwide (Nasdaq: EEFT), a global leader in processing secure electronic financial transactions. Under their Money Transfer division, Xe and Ria Money Transfer have been brought together to help establish the third largest money transfer business in the world.

Millions of people worldwide know Xe as their primary source for currency information, however we continue to see an enormous opportunity in converting prospective customers into our Money Transfer business through paid marketing channels. The Global Digital Marketing Manager is responsible for driving a large percentage of new business to Xe's web and app environments through performance marketing strategies. The role is responsible for managing a large portion of the marketing budget for cost effective and scalable new customer growth in a highly competitive environment with thin margins. The role reports to the Global Digital Marketing Director and works closely with agency partners.

Our principles

• AMBITION - We dream big, try things out and always ask "why not?" and "what if?" We're ambitious in our thinking and our delivery
• RESPONSIBILITY - We get involved, bring our perspective and are always open to new ideas. We take personal responsibility
• COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community

What you'll do:

• Develop and execute digital marketing strategies to promote our money transfer services on web and mobile app through various channels.

• Plan, execute, and optimize display and social media advertising across platforms including Google, Meta, LinkedIn, and TikTok Ads.

• Closely monitor performance and adjust budget allocation to the best performing regions and channels. Use data to justify additional investment for unrealized opportunities.

• Utilize lead generation tactics to attract and convert prospects into customers, with a particular emphasis on B2B marketing.

• Manage and optimize campaigns using AppsFlyer or similar Mobile Measurement Partner (MMP) platforms for tracking and attribution.

• Manage relationships with external agencies, ensuring paid campaigns are aligned with objectives and are delivering expected results.

• Support external agencies as their key enabler with content, guidance, and data to improve all aspects of the campaigns.

• Collaborate with broader consumer and corporate marketing teams to develop and execute performance and awareness campaigns in budget.

• Collaborate further with marketing teams to continually improve the customer journey and marketing performance through landing page and ad optimization.

• Implement and manage tracking systems using Google Tag Manager.