Digital Marketing Manager

Job Description

Westgate Resorts is seeking a dynamic and enthusiastic Digital Marketing Manager. Reporting to the National Director of Marketing, this position will create and deliver on timeshare, vacation ownership, and event attendance strategies and initiatives via digital lead generation and partnership vehicles. Individuals will create engaging content, launch digital campaigns for email, social media, and paid advertising, and work with key partners to deliver projects and assets that enable to overall lead generation strategy and goals of the company through all channels.

To perform this job successfully, an individual must be able to perform each essential duties and responsibilities satisfactorily. Additionally, the person must possess and adhere to the following core company values:

• Integrity

• Passion

• Work Ethic

Essential Duties and Responsibilities:

Digital Marketing Management

• Lead strategy and implementation of all timeshare/event digital marketing-related digital marketing including email engagement and social media campaigns.

• Point of contact for all CMS-related items for timeshare/event digital marketing

• Develop and implement email and text-based lead generation and engagement strategy.

• Work with Division and Department leaders to operationalize brand strategies throughout the organization's recruitment functions to align with business objectives, marketing strategies, and compliance management issues.

• Develop and maintain relationships with key internal business partners and senior management.

• Build and execute paid and organic search/social campaigns via channel managers/project launches that drive lead pipelines for key segments.

• Continuously manage our return on investment on all digital campaigns and resources to drive lead pipeline and community building.

Content Creation and Curation Initiatives

• Leads/launches the development and deployment of branding content generation projects.

• Create an annual plan and content schedule to deploy throughout the team.

• Produce direct-to-prospect content, as well as develop centralized tools, templates, and content for use by marketing partners & teams in their engagement with prospective leads.

• Communicate and evangelize editorial/marketing content vision and capabilities with larger team, at all levels.

• Partner with internal brand and marketing partners to develop storytelling strategies, briefs and activation strategies to discover new markets for leads, prospect new leads, cultivate existing leads database, differentiate Westgate Resorts (or other sub company entity) as a brand, amplify reach and engage prospects across digital channels.

• Work with team members and agency partners to generate fresh and engaging campaign and experience ideas to deliver on business goals, build pipeline and brand affinity.

Measurement and ROI

• Oversee a robust measurement program and drive optimization of advertising campaigns, media choices, and digital properties.