Digital Marketing Manager

Weight Watchers New York , NY 10007

Posted 2 months ago

WW is looking for candidates to help change people's lives. We are a global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encourage people to move more, shift their mindset and eat healthier while enjoying the foods they love. By drawing on over five decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all.

To learn more about WW and jobs with a purpose, visit

General Summary:

Ideal candidates for this role should be performance and ideas-driven, multimedia savvy, well-organized, a strong collaborator, adaptive, and must be an excellent writer and communicator. Ultimately, the exceptional Digital Marketing Manager should have a firm grasp of the different digital media touchpoints (particularly in Social & Display), drive highly effective digital campaigns, enhance the user experience, and deliver on marketing & digital KPIs. The Digital Marketing Manager supports the VP U.S. Marketing and VP Performance Marketing.

Key Responsibilities:

  • Oversee programmatic Display and Paid Social channels to drive brand consideration and new member acquisition.

  • Lead the strategic development of Digital media plans to fulfill brand objectives.

  • Spearhead with other internal stakeholders the audience and data strategy to drive efficient performance.

  • Own end-to-end digital campaign launches through clear cross-functional communication and management of timeline and budget.

  • Lead optimization process from start to finish, managing to KPIs and adjusting as necessary.

  • Manage relationships with creative/media agency partners and serve as the lead to produce thumb-stopping, effective channel-first digital creative, from the creation of the brief, to creative reviews, to approval, and QAing before launch.

  • Responsible for the Digital budget and corresponding pacing, ensuring all partners are delivering, and making adjustments as needed.

  • Collaborate on the integrated Digital learning agenda with internal stakeholders and agency partners.

  • Work with WW engineering to implement vendor pixels/tagging as necessary.

  • Work with media agency/partners as necessary to build custom creative assets.

  • Manage a Digital Marketing Coordinator ensuring their success and growth at WW.

Experience Required:

  • Bachelor's Degree

  • 5 years of Digital marketing experience

  • Proficient in computer skills, including MS Word, Excel, Outlook, PowerPoint, and G-Suite tools

  • Extremely strategic and creative with a passion for the WW purpose

  • Exceptional attention to detail

  • Hungry to provide value, learn and overdeliver

  • Solution-oriented with the ability to anticipate needs for the team and organization

  • A fantastic project manager who stays organized maintains a strong sense of ownership and accountability, and executes numerous projects simultaneously, keeping pace in a quickly moving department

  • Excellent communication skills; organizational and analytical skills; self-starter; shows initiative

  • Strong work ethic with a dedication to excellence

  • Team player, willing to jump in and out of multiple assignments as needed

  • Ability to interact with all levels of personnel, internal and external

As a company, our purpose is to inspire healthy habits for real life. And as an employer, we inspire the greatest people to do their best work. We provide benefits for real life to help protect your health, finances and overall wellbeing, including:

  • Competitive compensation and profit-sharing plan

  • A 401K plan to help you plan for your future, plus company match

  • Health care coverage starting on your first day

  • Tuition reimbursement and online courses to help you reach your career aspirations

  • Commuter benefits

  • Yearly well-being allowance for your physical, financial, social and emotional well-being

  • Free WW membership for you plus 3 free WW memberships for your friends and 3 for your family

  • Free fruit, snacks, and coffee to get you through your day

  • Summer Fridays, happy hours, and company outings

  • Robust employee referral bonuses

  • Developmental opportunities and assignments to grow your career

WW is an equal opportunity employer. WW does not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

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Digital Marketing Manager

Weight Watchers