Digital Marketing Manager

USA Vein Clinics Northbrook , IL 60062

Posted 2 weeks ago

We are looking for a Digital Marketing Manager to join our team! You will be responsible for setting up, implementing and managing the overall company's digital marketing strategy. This is an extremely dynamic position and a great opportunity for a digital marketing person to build their career. Digital marketing strategies are important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.

Responsibilities:
  • Developing, implementing, testing, and optimizing online advertising strategies and campaigns through Google Ads, Facebook/Instagram Ads and other mediums.
  • Using Google Analytics and other analytics platforms to analyze data, set strategic key performance indicators (KPIs)
  • Working closely with graphic designers and web developers to improve existing website UX/UI and manage the development of new web properties within the main site structure.
  • Define and evaluate the success of digital marketing initiatives to drive conversion, traffic and appointments (Email, Social Media, PPC, SEM, SEO and other digital channels).
  • Develop clear and concise results analysis reporting templates that demonstrate an understanding of digital marketing performance
  • Generate website traffic analytics dashboards and effectively present analyses to Director and CEO
  • Support the design and implementation of marketing automation based on data-driven customer behavior flags/triggers

Requirements

The ideal candidate would have the following experience and knowledge:

  • In depth knowledge of PPC
  • Developing and implementing digital marketing strategies
  • In depth knowledge of different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • Srong knowledge of web design procedures
  • Strong understanding of Google analytics
  • Strong understanding of Facebook Business Manager
  • Experience building dashboards and data visualization tools
  • Some graphics and HTML skills
  • Ability to handle multiple projects simultaneously.

Qualifications:

  • Previous experience in marketing or other related fields
  • Experience in a managerial role
  • Strong project management skills
  • Strong leadership qualities
  • Deadline and detail-oriented
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Digital Marketing Manager

USA Vein Clinics