Digital Marketing Manager

Digital Marketing Manager

University of Southern California | Rossier School of Education

Los Angeles, CA

• This position is located on the UPC campus and has a hybrid work schedule.

Summary of position

The USC Rossier School of Education seeks a mission-driven Digital Marketing Manager to join

its dynamic marketing team. Reporting to the Senior Manager of Marketing, this role is pivotal

in crafting and executing a comprehensive marketing strategy that drives student enrollment.

The Digital Marketing Manager will spearhead inbound marketing initiatives, orchestrating

content and strategies across various digital platforms to optimize audience engagement and

conversion. This includes but is not limited to consumer-facing web content, campaigns, social

media marketing, SEO, SEM, and other user-engaged copy.

Who you are

We're looking for an enthusiastic self-starter who thrives on creating elevated digital properties

that delight and inspire target audiences to engage with us. You understand how brand and

acquisition are interrelated and how to leverage each to support the other. You enjoy working

cross-functionally with CRM managers, recruiters, web devs, communications, vendors, and

faculty to ensure an elevated prospect experience through all phases of the recruitment life

cycle. Ideally, you have experience with acquisition marketing best practices and a few years in a

higher education environment. You're looking for an exciting and challenging opportunity to

grow a variety of skill sets and contribute to a mission-driven organization.

Essential Duties and Responsibilities

Content Creation and Management

● Support the marketing and business needs of USC Rossier by assisting and executing a

strategic marketing plan based on empathy with target audiences.

● Collaborate with cross-functional teams to develop a digital content calendar aligned

with broader communication objectives.

● Oversee all aspects of paid marketing efforts, working closely with external vendors.

● Manage touchpoints on digital channels and leverage analytics to establish KPIs.

● Provide insights and recommendations for short and longer-term optimizations to

improve content performance and conversions (e.g. A/B Testing).

● Drive website enhancements to create engaging digital experiences for target audiences.

Vendor and Project Management

● Assist in the selection and management of marketing agencies.

● Cultivate relationships with internal and external marketing professionals and vendors

(designers, photographers, advertising representatives, etc.).

● Assist in managing our primary vendor's marketing efforts through collaborative thought

partnerships to achieve marketing goals.

● Monitor schedules, production, and distribution arrangements and other details to

ensure timely completion and quality control of marketing activities and publications.

● Administers marketing budget(s), as assigned.

Qualifications:

● Bachelor's degree in a related area of study to marketing.

● 3-5 years of marketing experience in higher education or working in digital marketing

across various platforms.

● Experience creating and managing paid campaigns across a variety of channels.

● A foundational understanding of how to create and optimize paid campaigns across a variety of platforms.

● Solid understanding of SEO, as well as emerging digital content, marketing, and audience acquisition practices; basic understanding of HTML and web publishing.

● Experience managing a content calendar.

● Eye for compelling and strategic creativity. Ability to inspire creatives to bigger ideas and

generate some ideas on their own.

● Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google

Keyword Planner), and web marketing (ie. Google Analytics).

● Thorough knowledge of marketing and business management.

Knowledge of the

principles, practices, concepts and methodology of marketing. Demonstrated verbal and

written communication skills.

● Strong interpersonal communication skills, the ability to maintain effective working

relationships with clients, co-workers, and vendors, and excellent decision-making,

time-management, and planning skills.

● Administers assigned budget.

● The scope of work can be completed in a hybrid work schedule. This means time in the

office will be used to complete essential on-site tasks and to have meaningful

interactions with staff members, students and the Rossier/USC community. A schedule

will be agreed upon between you and your supervisor and is subject to change based on

business needs and work performance. There will be a dedicated office space that is

shared by you and other members of your team.

REQUIRED DOCUMENTS: In order for your application to be considered, you must attach a cover

letter and resume.

The annual base salary range for this position is $90,000-$95,000. When extending an offer of

employment, the University of Southern California considers factors such as (but not limited to)

the scope and responsibilities of the position, the candidate's work experience,

education/training, key skills, internal peer equity, federal, state and local laws, contractual

stipulations, grant funding, as well as external market and organizational considerations.

Minimum Education: Bachelor's degree, Combined experience/education as substitute for minimum education

Minimum Experience: 3 years, Combined education/experience as substitute for minimum experience

Minimum Field of Expertise: Thorough knowledge of marketing and business management.

Knowledge of the principles, practices, concepts and methodology of marketing. Demonstrated verbal and written communication skills.

USC is an equal opportunity, affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other characteristic protected by law or USC policy.

USC will consider for employment all qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring ordinance. We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact USC Human Resources by phone at (213) 821-8100, or by email at uschr@usc.edu. Inquiries will be treated as confidential to the extent permitted by law.

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