Digital Marketing Manager

Tripleseat is a leading event management and sales platform that empowers hotels, restaurants, and unique venues to streamline their operations and boost their event bookings. Our innovative software solutions are designed to simplify the planning process, enhance collaboration, and increase sales efficiency, making us a trusted partner in the hospitality industry.

We are seeking a data-driven and creative Digital Marketing Manager to join our fast-paced team at Tripleseat. In this role, you will be responsible for developing and executing digital marketing strategies that drive brand awareness, generate leads, and accelerate revenue growth for our event management software.

This role will be an in-office role based in our Concord, MA office. We do have flexible work from home options. Remote location may be available.

What you will do:

• Develop and implement integrated digital marketing campaigns across multiple channels, including paid search, display advertising, social media, and email marketing

• Collaborate with the content team to create engaging and SEO-optimized content for the website, blog, and landing pages

• Manage and optimize paid advertising campaigns on Google Ads, LinkedIn, and other relevant platforms to drive qualified leads and conversions

• Analyze and report on the performance of digital marketing campaigns, providing data-driven insights and recommendations for optimization

• Conduct keyword research, analyze competitor strategies, and identify new opportunities for growth

• Work closely with the sales and product teams to align marketing efforts with business objectives and customer needs

• Stay up-to-date with the latest digital marketing trends, technologies, and best practices

What we are looking for:

• 3-5 years of experience as a Digital Marketing Manager in a SaaS software company

• Proven track record of developing and executing successful digital marketing campaigns

• Strong understanding of SEO, SEM, social media marketing, and email marketing best practices

• Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)

• Proficient in Google Analytics, Google Ads, and other web analytics tools

• Excellent analytical and problem-solving skills, with the ability to derive actionable insights from data

• Strong project management skills and ability to manage multiple campaigns simultaneously

• Bachelor's degree in marketing, digital media, or a related field; MBA is a plus

Tripleseat truly values its employees and places a high emphasis on their well-being and happiness. We understand that our people are the driving force behind its success and strive to create a positive and supportive work environment. We love what we do and who we get to do it with! Here are some of the awesome benefits that Tripleseat offers to its employees:

• Competitive Medical, Dental, and Vision Insurance: Tripleseat provides its employees with comprehensive medical, dental, and vision insurance coverage, ensuring that their health and well-being are taken care of.

• Company Paid Life Insurance, Short- and Long-Term Disability Plans: Tripleseat takes care of its employees by providing them with life insurance coverage, as well as short and long-term disability plans to protect them in case of unforeseen circumstances.

• 401(k) with Company Match: Tripleseat offers a 401(k) retirement plan to its employees, and also provides a company match, helping employees save for their future and plan for retirement.

• Parental Leave: Tripleseat understands the importance of work-life balance and offers parental leave to employees who become parents through birth, adoption, or foster care, allowing them to bond with their new family members without worrying about their job security.

• Flexible Paid Time Off: Tripleseat believes in the importance of work-life harmony and offers flexible paid time off to its employees, giving them the flexibility to take time off when needed and maintain a healthy work-life balance.

• Pet Insurance: Tripleseat recognizes the importance of pets in employees' lives and offers pet insurance to help them take care of their furry friends and ensure their well-being.

Here at Tripleseat, we make sure that everyone has a seat at the table. That's why we're proud to be an equal-opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information. We are committed to fostering a company-wide culture centered around inclusion, diversity, and equity. Tripleseat empowers all team members to realize the full potential of themselves and others. Everyone Valued - Everyone Included.