Digital Marketing Manager

Position Description

Designs, implements and manages an assigned program. Typical duties can include but are not limited to: Identify funding opportunities, conduct program assessments, prepare program reports, oversee and manage program marketing and communications, manage program databases, supervise program staff, plan research activities, coordinate program events, participate in strategic planning, manage program files, establish program standards and objectives, direct logistical activities to promote the success of programs, develop and implement project timelines and ensures deadlines are met, oversee program budget, ensure goals and objectives of grants are met, assists in proposal writing, comply and analyze program statistics.

Preferred Qualifications

• Experience using/knowledge of HTML, CSS and JavaScript development

• Experience with tracking and analyzing digital performance metrics and defining KPIs

• Experience with website analytics tools (e.g., SiteImprove, Google Marketing Platform - Analytics and Tag Manager)

• Understanding of integrated digital marketing strategies, including paid display, social, retargeting, SEO, email marketing and conversion strategies

Required Qualifications

Bachelor's degree and four years of experience developing or managing programs or projects. Additional job related education may be substituted for the required experience on a year-for-year basis.