Scholastic Teachables is a digital subscription product for that contains over 20,000 downloadable resources for every grade and subject.
Teacher Resources offers Teaching resources, children's and teacher books, lesson plans, book lists, classroom resources, educational products from Scholastic for PreK - 12 teachers.
Digital Marketing Manager
Manages all facets of digital marketing campaigns for Scholastic Teachables, including: email, social media, display, web, scholastic.com, internal, and SEM for customer Acquisition, Retention, and Winback for Teachers. Assists with Teacher Resources social media.
Individual Subscriptions for Teachers
Works with Director of Marketing to plan and execute all digital marketing, including: email, social media, display, website, scholastic.com, SEM, and internal ad campaigns for acquisition & retention, and Winback with a focus on the Teacher market.
Writes and develops copy and design and/or the creative briefs for each of the above mentioned campaigns for both Teacher (and sometimes Parent) markets
Manages the copy and design approval process for all assets created and is the main point person for the designated designer
Works with internal teams and/or outside agencies for email, social media, SEM, and display network campaigns
Develops and manages marketing calendar and scheduling for each channel
Manages and submits required forms for internal and social ad campaigns
Reviews and helps make decisions on new marketing proposals
Generates new ideas, initiatives, and offers for the marketing campaigns and identifies product updates that will increase and/or positively impact acquisition, retention and winback
Marketing liaison to editorial team on marketing aspects of select editorial assets
Identifies variables to tests for ad campaigns for both markets
Assist with execution of certain promotions (i.e. 10 Free Books, Teacher Treats, and Parent Perks)
Reaches out to select customers who cancel and schedules calls with them to garner feedback on their experience using Scholastic Teachables to identify opportunities to improve and/or make changes
Data and Reporting
Analyzes and reports on performance of all digital channels
Assist with marketing reporting presentations for business reviews and updates
Identifies trends, opportunities, and/or adjustments to marketing campaigns and website based on data for better optimization
HOW YOU CAN FIT
3-5 years of digital marketing experience
Diverse marketing skill set - including acquisition and retention email, PPC, SEM, and SEO campaigns
Knowledge and experience with subscription products and ecommerce
Experience using analytics to drive decisions, able to execute large-scale email campaigns, an understanding of ecommerce best practices and creative sensibility to produce effective promotions.
Excellent communication and writing skills, with the ability to write clearly and concisely
Keen attention to detail and ability to carefully proof campaigns before they go live
Able to liaison with various stakeholders within the company
The ability to pay attention to detail and multi-task in a deadline driven environment
Knowledge of project management tools, such as Jira
Strong attention to detail and follow-up skills
WHO WE ARE
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home. With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online. True to its mission of 97 years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at www.scholastic.com.
Some benefits that we offer:
100% vested of 401(k) Retirement Plan after 5 years employment
Up to 1M worth of supplemental Life Insurance
Purchase Scholastic stock at a 15% discount
Thank you for your consideration in choosing Scholastic.