Digital Marketing Manager

Returnlogic Camp Hill , PA 17001

Posted 3 months ago

ReturnLogic is an exciting tech start-up, headquartered in Camp Hill, PA. Our Software as a Service (SAAS) platform helps ecommerce retailers optimize their product returns strategy, improve the customer experience, and drive bottom line growth. We may look like a returns company, but at our core, we are a data mining and analytics company.

As an industry pioneer, ReturnLogic continues to expand its service offer and grow its customer base, creating new career opportunities.

Our team is intrigued by, and inspired to hire, problem solvers who have a core can do attitude, a vision of what can be, instead of what has been and who want to build on a history of hard work, ethics and pursuit of excellence in every aspect of their daily work. If you have at least 3 years of proven technical achievements, a proven ability to collaborate and build strong business relationships, and you want to re-invent itself in all the right ways...keep reading!

ABOUT THE ROLE:

The Inbound Marketing Manager is responsible for increasing brand awareness, promote ReturnLogic technology, increase prospect traffic and drive prospects to conversions.

We are seeking a B2B Digital Marketing Manager with more than 3 years of experience and passion for marketing to accelerate lead generation, content, automation and marketing-focused revenue generation programs. In this role, you will work to create scalable processes that ensure best practices in lead generation and database management.



Responsibilities:
  • Manage various email campaigns, including the template designs, calls-to-action.
  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc).
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends. Develop and optimize A/B tests.
  • Manage technical aspects of key marketing systems used to generate, distribute and report on leads.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Create and maintain metrics reports on marketing and sales activities, effectiveness and business impact.
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
  • Monitor and maintain data quality within the marketing database.
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.

Website:

  • Develop a website traffic plan with goals and benchmarks.
  • Generate monthly reports on marketing campaign performance.
  • Optimize website and social media channels for SEO as well as usability.

Social:

  • Build and manage the company's social media profiles and presence.
  • Create shareable content appropriate for specific networks to spread our brand and our content.

Email:

  • Manage and build various email lists and campaigns, including the design of templates, calls-to-action and content.
  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc).

Requirements

  • CRM (Hubspot) experience required.
  • SEO knowledge.
  • PayPer click and Google Adwords knowledge.
  • Photoshop experience.
  • Proficient in Google Docs and Microsoft Office.

Benefits

  • A small, fast-growing and profitable start-up environment that is flexible and family-friendly
  • The opportunity to make customer-facing impacts in your first week
  • A product team that is focused on code quality and test coverage

About Us:

Were a company led by start-up people that like solving problems and building things. The leadership team is transparent and engages every last employee in the strategy, objectives, targets and results.

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Digital Marketing Manager

Returnlogic