Digital Marketing Manager

SUMMARY

Reporting to the Director of Digital Marketing and supporting a team of savvy and imaginative marketers, your day-to-day responsibilities will include leading digital marketing efforts to drive customer acquisition for our Mixed Use business units. Responsibilities include digital strategy ideation and campaign execution, project management, reporting and performance analysis.

PRIMARY RESPONSIBILITIES

• Build and execute paid media campaigns including but not limited to Paid Social (LinkedIn and Facebook), Paid Search, Display, YouTube Ads, business review sites, affiliate marketing, programmatic advertising and 3rd-party publications.

• Monitor, analyze and optimize ad campaign performance to drive results

• Develop and execute A/B or multivariate tests including but not limited to ad copy and landing pages to improve ad campaign performance

• Build performance projections, with support from the Director to estimate success for marketing campaigns; measure and report on performance to marketing stakeholders

• Develop and maintain dashboards and reports in Google Data Studio, Excel and GA4, and collaborate with the Marketing Operations and Analytics teams for data support.

• Work cross-functionally with Creative, Analytics, Marketing Operations, Web and Sales team to ensure successful campaign execution

• Serve as a liaison between our company and third-party agencies

• Basic organic social media management for Mixed Use businesses

• Stay current with digital marketing trends and introduce new insights to improve performance

REQUIRED KNOWLEDGE/SKILLS/ABILITIES

• 3-5 years of experience in digital advertising

• Hands-on experience in setting up and optimizing PPC/SEM, Display, LinkedIn and Facebook Ads campaigns

• High attention to detail and strong project management skills; ability to manage multiple, competing priorities

• Demonstrated expertise in driving growth through SEM, paid social media, display advertising campaigns and other paid media channels

• Working knowledge of marketing reporting tools and customer relationship management tools (e.g., Google Analytics, Google Data Studio, Salesforce, and Looker)

• Ability to clearly communicate results, key learning, areas of opportunities for all your programs

• Proficient with Excel (Pivot Tables, VLOOKUP, SUMIFs formulas)

• High integrity, energy, and a desire to work in a results-oriented, fast growth environment

• Bachelor's degree in Marketing, Communication or related field or relevant work experience

PREFERRED KNOWLEDGE/SKILLS/ABILITIES

• Industry Experience with B2B, SaaS or technology company and/or Real Estate Related Industry (particularly Property Management) is preferred but not required

• Experience using a project management tool such as Hive is a plus

• Google Ads, Microsoft Ads and/or Google Analytics certified

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