Digital Marketing Manager

Radiometer Indianapolis , IN 46218

Posted 2 weeks ago

Global Digital Marketing Managers are the owners of digital strategy and execution for each of Beckman Coulter Life Sciences product lines. Our digital channels include website, SEO, PPC, email, social, video, and content marketing. Each Global Digital Marketing Manager has KPI targets for lead generation and revenue they are accountable for delivering. In some markets such as North America and Western Europe, they are directly responsible for executing the work necessary to hit these targets. In other markets, particularly non-English speaking countries, they must partner with regional counterparts to drive digital excellence abroad.

Roles & Responsibilities

  • Collaborate with peers to develop new website, PPC, and email content & messaging to generate demand and e-commerce revenue.

  • Be accountable for lead and revenue generation targets for digital channels.

  • Collaborate with regional partners to expand digital capabilities and optimize channels internationally and across languages.

  • Mentor junior and non-digital marketing team members on best practices and strategy.

  • Manage digital campaign assets, landing page development and content, and tracking.

  • Optimize and expand paid search strategy across product lines through Google Ads and more.

  • Utilize BrightEdge to implement SEO suggestions to improve website performance in organic search.

  • Leverage Google Analytics & heatmapping tools to monitor channel performance and drive continuous improvement.

  • Champion digital best practices and KPIs across the organization.

  • Build and optimize webpages using Sitecore CMS.

  • Manage effective keyword strategy across organic and paid channels

  • Repurpose and distribute marketing content through digital channels.

  • Continuously run A/B and multivariate tests of digital materials.

  • Leverage buying segments and customer personas in campaign strategy.

  • Manage the localization and application of digital content for use in international markets.

  • Utilize CMS and Marketing Automation Platforms to create landing pages, emails and related assets.

  • Manage auto-responders and follow-up communication for digital touchpoints.

  • Write ad copy, landing pages, value propositions, subject lines.

  • Repurpose and develop content when needed to fill campaign gaps and testing.

  • Oversee lead management and review for digital campaigns in salesforce.com.

  • Build business cases and produce documentation for new features and tools.

  • 7 years of digital marketing experience in multiple channels including search, email, social, and content marketing.

  • 3 years of recent pay per click management and search optimization experience.

  • Deep understanding of digital marketing strategy for B2B lead generation

  • Experience optimizing PPC campaign performance in a B2B environment

  • ROI-driven and dissatisfied with maintaining the status quo.

  • Strong desire to innovate and test new opportunities and strategies

  • Proficiency in Microsoft Office, Google Analytics, Tag Manager and Search Console and HTML.

  • Experience with WordPress or similar CMS with WYSIWYG functionality.

  • Google Adwords and Bing Ads professional certifications strongly preferred.

  • Strong business acumen and excellent writing/verbal communication skills.

  • Effective in crafting and optimizing marketing messages.

  • Highly motivated with the ability to work under ambiguity and operate with minimal oversight.

  • Comfort with managing large-scale PPC campaigns with aggressive performance targets.

  • Demonstrated knowledge and experience with personas and buyers journeys.

  • Preferred working knowledge of Salesforce.com, Pardot, Conductor/BrightEdge, DOMO, Sitecore.

  • Preferred experience in biotechnology, pharma/biopharma, life sciences research, or related industry.

Diversity & Inclusion

At Danaher, we are dedicated to building and sustaining a truly diverse and inclusive culture. These are not just words on a page

Diversity and Inclusion is a top priority for the company, and it ties deeply to each of our core values. Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Digital Marketing Manager

Belden

Posted 2 months ago

VIEW JOBS 2/4/2019 12:00:00 AM 2019-05-05T00:00 Belden Inc. is a multi-billion dollar organization of 10,000 talented people that support the mission-critical network infrastructure and audio visual broadcast needs of many of the world's best-known brands, placing us at the heart of the global transformation to a truly connected world. Our solutions can be found in many of your favorite places: concerts, sporting events, theme parks, and universities, just to name a few. If you're looking to join a global team of exceptional people, committed to designing, delivering and supporting best-in-class technology solutions in a fast paced, results-oriented and growing company – Belden is for you. Our people are creative, smart, analytical, and obsessed with being the best, working together to deliver high quality solutions and services to customers across the globe. Job Summary: Digital Marketing Manager Description The Digital Marketing Manager will have a strong foundational knowledge of website, mobile, digital and marketing, preferably with a Business-to-Business company. He/she will be experienced working with marketing,and web development teams and a proven record of developing and executing successful and profitable digital marketing strategies. He/she must also have strong project management and leadership skills and be able to execute within a highly matrixed culture. This position will provide tactical guidance to global BU/brand marketing colleagues; outlining and guiding key opportunities and new strategies in the areas of evolving digital concepts and technologies. Other areas of strategic focus at present are the changing nature of digital consumption through new device types, optimizing search, using new interactive media types strategically and the content generation required to manage a global website across multiple languages. Responsibilities: Key Responsibilities: * Implement global customer experience and digital strategy * Develop and maintain the corporate website, including; execution of content, UX, flow, customer journey, demand generation, technical and on-page SEO, and analytics (Google webmaster tools, analytics, tag manager, MOZ, Lucky Orange, etc)#launch objectives, PPC, bounce rate and related KPI's strategy, and plan development. * Lead the successful implementation of the digital infrastructure initiatives and all related metrics while balancing strategy, consultative guidance, governance and service to internal partners and customers. * Maintain and oversee marketing automation platforms#Digital vendor management. * Provide tactical training, standard work and governance to global cross-functional teams and partner agencies in the internet of things, concepts and technologies. * Define global standards, guidelines and best practices for the website and lead the global website roadmap and deployment plan with strong foundational knowledge of website, mobile, and digital channels, preferably with a Business-to-Business company.#Implement and deliver standardized global website and demand generation KPIs, dashboards and reports. Metrics include opportunities, revenue, engagement, cost per lead, conversion rates, click through rates, domain authority, organic visibility, NPS, website visits, page views, frequency, bounce rates, etc.#Leader of touchpoint level content strategy development (in collaboration with BUs) and deployment plan. This includes subject matter expertise and input around the buyer purchase decision process. * Partner effectively with key stakeholder groups, particularly: * Business Unit upstream marketing & product management#Global marketing campaign managers#Lead projects around customer-facing elements of web content (i.e. design for conversion, content production and creation) * Ensure global standards, guidelines and best practices for digital marketing are followed, globally.#Lead digital brand marketing (display, social, etc.) and be able to recommend a comprehensive and integrated digital media strategy that provides measurable ROI. * Implement and deliver Marketing tracking reports and KPI#s to Executive Management. * Funnel growth leads and revenue contribution from digital marketing * Digital metrics including cost per lead, conversion rates, open and click through rates, keywords % top 10 and other SEO drivers * Customer engagement and experience * Loyalty, NPS, website visits, time on site, bounce rates. * Metrics based organization. Comfort and familiarity with dashboards and KPIs * Organizational fit with the culture and also the ambiguity that will continue in the organization and the team for the next few quarters in particular as we transform our business. * The successful candidate needs to be the advocate for, and champion of this tactic mix area across our business. * Many of these areas are new to results orientation with a bias for action. * Comfortable in a large organization with matrix like components * Needs to come from a company with (or supported a company having) at least $100MM in annual revenues. * Team player. * Service orientation towards internal stakeholders and customers. Required Skillsand Experience Qualifications: * B.S. in a business/marketing or related field * 7+ years in digital marketing, delivering business results in an organization that has a broad and complex product offering. * Proven experience in developing and implementing SEM, webinar and email campaigns. * Expertise in the following areas: keyword research and analysis, on page optimization, landing page creation and optimization, testing and optimization, campaigns, lead generating campaign creation and implementation, linking strategies, keyword meta tagging and indexing. * Experience with tools such as: Enterprise CMS (Sitecore Adobe, Oracle), analytics (Google, Omniture, Adobe, Conductor), search console, tag manager, marketing automation (Pardot, Marketo), CRM (Salesforce.com, MS Dynamics) and Wistia. * Proven experience in website optimization: Examples of successful analysis and optimized website content. This should have included the preparation of detailed SEO strategy reports with implementation experience toa very granular level. * Experience managing and working with marketing, web development teams, and vendor management. * Comfort in a multi-national & time-zone work environment. * Proven record of developing and executing successful and profitable digitalmarketing strategies. * Must have an entrepreneurial spirit and the desire to change the game within ambiguity amidst organizational transformation. * Must be a self-starter who thinks outside the box. At Belden, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how our Belden Business System is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team. These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job. This company is an equal opportunity employer and makes employment decisions without regard to race, gender, disability, or protected veteran status. Belden Indianapolis IN

Digital Marketing Manager

Radiometer