Digital Marketing Manager, PPC & Organic Search

Dr. Martens is a globally recognizable and culturally influential British brand, with over 60 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.

We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what's right.

SO, WHAT'S THE STORY?

Are you an experienced digital marketer who wants to have a direct impact on performance?

Dr. Martens is a globally recognizable and culturally influential British brand, with over 60 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.

We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what's right.

THE GIG

Reporting to the Senior Digital Marketing Manager, PPC & Organic Search, this role is responsible for all aspects of planning and executing biddable marketing across, but not limited to, Google Ads, META, TikTok and Microsoft Ads (search, shopping, paid social, programmatic display & video) and supporting Organic Search in the Americas region (US & Canada).

• Run and set up paid search, paid social, display and video campaigns, including but not limited to Google, META, TikTok and Bing (evaluate opportunities to expand campaigns to additional platforms).

• Closely monitor media budget and spend throughout each period to ensure budgets are not exceeded.

• Own relationship with SEM agency and US stakeholders ensuring that best practices are followed, and opportunities are being highlighted.

• Provide strategic direction to Sr. Manager, Digital Marketing on marketing strategy and campaign execution.

• Align performance and brand marketing strategy with business KPIs and desired outcomes.

• Uncover optimization opportunities at every stage in the digital marketing funnel and keep an integrated view on SEM with organic search input from our team's SEO lead.

• Be versed in customer data and how customer segments can be used to maximize media spend, targeting/segmentation, frequency and efficacy.

• Work collaboratively with the Senior Global SEO Analyst to support any ongoing projects in the US region.

• Work collaboratively with the Digital Marketing partners to ensure marketing stories are activated smoothly across all paid channels.

• Collaborate with external media partners (e.g., Google, META) to ensure campaigns are activated smoothly and to industry best practice.

• Collaborate with internal partners (e.g., e-commerce merchandising, brand marketing, etc) on upcoming promotions, categories, product, and brand campaigns.

• Manage and develop campaign reporting, testing roadmaps, forecasting and insights to collaborators on a weekly, monthly and quarterly basis.

• Experience in working on campaigns with performance and direct-response KPIs, such as revenue and ROAS objectives.

• Understand the Paid Search landscape, and be able to drive diversification of platform usage across your client base.

• Produce insights, reports and commentary for clients to continuously deliver improvements in KPIs.

• Stay up-to-date on industry best practices.

THE STUFF THAT SETS YOU APART

It's never just a job at Dr. Martens. It's a way of life. We live and breathe our Fundamentals - INTEGRITY. PROFESSIONAL. PASSIONATE. TEAM PLAYERS. They define who we are and how we get the job done. We believe each role is as unique as the person who does it. To join our team, you will also possess these qualities:

• Bachelor's Degree or equivalent work experience.

• Proven experience managing paid search, paid social, display and video campaigns in META, Google and Microsoft Ads at an agency or in-house with large media budgets and meeting/exceeding monthly performance metrics.

• Data-driven mindset with comfort using Excel to analyze campaign performance on a weekly basis.

• Proficient in Excel, PowerPoint, and Microsoft Office Suite.

• Strong analytical and reporting skills, ability to communicate insights effectively.

• Excellent organizational skills, ability to manage multiple projects and departments.

• Proactive mindset with ownership of projects from ideation to implementation.

• Positive attitude, goal-oriented, and able to thrive in a fast-paced environment.

• Experience with analytics platforms such as Google Analytics.

• Can work autonomously but collaborate efficiently within a matricized organization.

• Connection with our Brand, The Stuff that Sets Us Apart and our Fundamental Qualities.

Preferrable:

• Experience working in TikTok

• Experience in Programmatic

• Knowledge of Supermetrics

• Dashboarding experience (Looker Studio, Google Sheets, Power Bi)

We live and breathe Rebellious Self Expression at Dr. Martens, and there are 3 core values at the heart of it. They never stand alone, but work together as a balancing act of rights and responsibilities to support how we work together at DMs. BE YOURSELF. ACT COURAGEOUSLY. SHOW YOU CARE.

At DM your technical capability will go hand in hand with the below:

• Great relationship management that delivers results through effective teamwork

• You'll be a proud custodian to our DM's culture, embodying what we stand for and encouraging others to do the same

• You'll help build a highly engaged team - ensuring a collaborative culture and providing guidance & support to other team members

• You will take ownership for your own development, proactively seeking out feedback to build self-awareness

• You will bring the outside-in; you'll share best practice across the team/business and encourage ideas sharing as well as collaborative problem solving

• You'll lead the way and role model on all things DE&I & wellbeing

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included, whatever their role in the Dr. Martens community.