Digital Marketing Manager

Pastel New York , NY 10018

Posted 3 weeks ago

This opportunity in a nutshell:

Were looking for a talented creative to join our New York team and utilize digital and social marketing to drive customer acquisition (b2c and b2b), increase app retention and drive brand awareness for our two hardware + software IOT product lines.



Responsibilities:

  • Oversee email marketing strategy for brand, products and site- Own the strategy, execution and management of emails focused on driving customer acquisition, engagement and retention.
  • Oversee social media marketing strategy- Own the strategy, execution and management of social media with the goal of driving customer acquisition and brand awareness + authenticity.
  • Oversee in app push notification based marketing efforts centered around driving upsells and increasing engagement.
  • Oversee word of mouth marketing strategy- Own and grow the referral marketing strategy with the aim of increasing referral customers.
  • Collaborate on our PR strategy
  • Collaborate with content team for creating and iterating on marketing collateral.
  • Manage video channels and video collateral schedule
  • Utilize A/B testing and optimization to improve marketing campaigns.
  • Proactively evaluate and present results from your campaigns, making and implementing recommendations for further campaign optimization and new areas of focus.
  • Lead the execution of marketing programs from start to finish.

About Pastel

Pastel brands are united in the mission to provide peace of mind through customer-focused hardware and software solutions. Pastel brands service both consumer and business customers within the United States and abroad.

Requirements

  • 5+ years experience in growth / digital / product marketing
  • Exceptional project management and organization skills
  • Strong verbal and written communication skills
  • Skilled at performing and analyzing data using analytics tools
  • Experience partnering closely with product and ecommerce counterparts; collaborating fully on promotional calendars.

Benefits

  • Profit Sharing Bonus Program- Pastels profit sharing plan provides a target profit goal for the entire company on a yearly basis. If the goal is met, the company distributes 10% of the profits to employees.
  • Partial remote work and flexible schedule available
  • Generous Vacation & PTO
  • Health, Dental and Vision Insurance & Flexible Spending Account
    • 100% company-paid insurance option for individuals
  • Retirement plan- Company funded Pension and Defined Benefit Plan along with a self directed 401K
  • Laptop- Mac or PC? Its up to you
  • Paid Family Leave (10 weeks)
  • Fitness Allowance
    • Company reimburses up to $50/month of the cost of a gym membership, a fitness class, a personal trainer or sports league
  • Charitable Gift Matching
    • Company matches up to $1,000 in donations to 501(c)(3) charities per year
  • Continuing Education Benefit
    • Company reimburses up to $1,000 per year for the cost of job-related certifications, professional memberships and coursework
  • Coworking Stipend
    • Company reimburses the cost of your coworking space up to $100 per month
icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Digital Marketing Manager

Ascend Learning

Posted 5 days ago

VIEW JOBS 11/14/2019 12:00:00 AM 2020-02-12T00:00 Ascend Learning; LLC (www.ascendlearning.com) is a leading provider of technology-based educational, curriculum and assessment solutions for high-growth careers in a range of industries, including healthcare, fitness and wellness, and insurance and financial services. We provide outcomes-based solutions aimed at helping people enter, sustain and succeed in their chosen fields. Ascend employs more than 1,000 employees, with headquarters in Burlington, Mass., and offices in Kansas City metro, Phoenix metro, Minneapolis-St. Paul, Walnut Creek, California, Ann Arbor, Michigan, New York, and the U.K. Who We Are BoardVitals brings together content from major publishers, universities, and top healthcare professionals, creating the largest training ecosystem in medicine. BoardVitals helps healthcare professionals prepare for medical board exams, recertification exams (MOC), fulfill continuing education requirements, and in-service exams offering high-yield content in over 30 specialties. Job Overview We are looking for an experienced marketer who is motivated by numbers and likes to have awesome coworkers. You have hands-on experience with marketing automation tools or extensive experience in email marketing. You enjoy chasing aggressive revenue goals, writing emails and like to collaborate on campaign initiatives with your peers. You don't limit your work to one arena, and are open to learning/assisting in marketing activities beyond the scope of email marketing. Our marketing team produces quality content and campaigns targeted to healthcare and medical professionals who are looking to pass their board exams and advance their careers. You will have ownership over the strategy and execution in nurturing the relationship with the customer. You should be prepared to work in a fast-paced team environment and will gain broad experience in various aspects of marketing including social, content, affiliate and event marketing. You'll work very closely with the world's best marketing team to develop new campaign ideas across different channels. Responsibilities & Duties * Plan and execute all BoardVitals email marketing with strategic inputs. * Own the Hubspot instance with segmented campaigns for various healthcare professionals. * Lead the email marketing channel, including promotional, engagement and transactional emails. You would also have control over the deployment schedule. * Make suggestions for new ideas and strategies to assist in our meeting revenue goals. * Generate compelling content targeted to doctors and nurses with clear calls to action * Craft compelling copy and subject lines and work with the creative team to build rich emails that achieve high open and click-through rates. * Optimize conversion rates and never stop testing. Explore new ways to engage with our audiences. * Collaborate with the design, product, development and customer support teams to produce effective campaigns. Constant feedback is critical for success. * Manage and maintain triggered drip workflows for different medical specialties, re-engagement campaigns, and retargeting campaigns. * Maintain and update data points that sync from our e-commerce platform into Hubspot. * Report on data analysis of tests and apply findings and best practices across email processes. * Create forms, landing pages and triggered campaigns within Hubspot * Create direct mail postcards and deploy them in a timely manner. * Although your primary focus will be email marketing, you will be expected to juggle and prioritize multiple tasks across marketing. Required Skills * 3+ years of marketing experience, preferably within a marketing automation platform * Hands-on experience using Hubspot is a big plus * Strong interest in email marketing Excellent verbal and written communication skills * Ability to work both independently and as part of a team while learning to prioritize through multiple responsibilities. * Well versed with G-Suite * Experience or knowledge of HTML/CSS * Experience using Excel, you don't need to be an expert. * Experience in Adobe Photoshop is a plus Education and Experience * BA/ BS required Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire. Ascend Learning New York City NY

Digital Marketing Manager

Pastel