Digital Marketing Manager, Paid Search - N.A. Marketing

Oracle San Francisco , CA 94118

Posted 2 weeks ago

Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.

Responsible for digital marketing activities to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities.

Job duties are varied and complex utilizing independent judgment. May have project lead role. 5 years related experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.

Oracle will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco's Fair Chance Ordinance.

Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.

Digital Marketing Manager, Paid Search - OracleNorth America Marketing

Oracle isseeking a creative results-driven Digital MarketingManager to extend the vision for our Paid Search and A/B testing effortsand build the framework to deliver great buyer experiences, drive incrementalpipeline growth and revenue in support of our North America Sales teams.

This is anexciting opportunity to lead the strategy, design and implementation of our

Paid Search programs and A/B testing plans across Oracle's applicationsproducts, and have a direct impact on pipeline through continual optimizations.This role is designed for a professional who has experience owning the PaidSearch channel and A/B testing, but whose greatest strength lies in projectmanagement and relationship management. The ideal candidate will drive resultswhile relying on many stakeholders, partners and vendors for execution. Thisrole will join the Digital Demand Generation team in North America Marketing.

Key Responsibilities:

  • Build, drive and own the frameworkand strategy of our Paid Search and A/B testing initiatives across multipleproduct lines, and develop a cohesive long-term plan to constantly beoptimizing and improving conversion rates throughout the funnel

  • Project manage our Paid Search strategy,from ideation to results, and rely on key stakeholders for execution

  • Partner across teams andstakeholders, including the advertising agency, corporate advertising team,operations and content marketing, to align objectives, responsibilities, anddrive exceptional digital execution

  • Be the absolute and self-sufficient subjectmatter expert in Paid Search that brings in innovation and applies bestpractices in digital marketing, but lean on others to execute

  • Track, report and communicateperformance against KPIs to stakeholdersand executive leadership on a regular basis

  • Monitordaily/weekly/monthly/quarterly budgets and pacing to achieve keymetrics, KPI goals and ROI targets

  • Deliver on pipeline growth goals andrevenue targets

  • Build innovation, optimizations andexcellence in execution across initiatives

Preferred Qualifications

  • 5 years of experience in B2B digitalmarketing and project management

  • 3 years of experience in Paid Search(for enterprise or SaaS a plus)

  • Strong project management skills andrelationship management skills

  • Understanding of paid search anddigital marketing best practices and latest tools and trends

  • Data-driven and very comfortable withhandling and analyzing data, and building reports to track performance metricsincluding pipeline creation, revenue attribution and ROI

  • Comfortable presenting ideas andreports to stakeholder groups and leadership

  • Proven ability to solve challengingproblems with creative ideas and persistence

Position Location: Prefercandidates based in Austin, TX, San Francisco, CA or Redwood City, CA. Will consider qualified candidatesbased in any US location.

Travel Component: Some (10 15%)

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Digital Marketing Manager, Paid Search - N.A. Marketing