DIGITAL MARKETING MANAGER
We're looking for a dynamic, creative and attentive person to join OLS Hotels & Resorts as a Digital Marketing Manager.
Do you love working in the hotel industry?
Are you self-starting, fast-moving, able to prioritize and want to make an immediate impact?
Do you have a keen eye for design, a strong understanding of SEO and a knack for writing copy that will get the attention of consumers?
If so, you might be a good fit for the Digital Marketing Manager position.
Here are your responsibilities:
Oversee day-to-day management of copy and images on all OLS websites and update where necessary.
Work with agency partners to ensure brand standards are met for ad copy, email marketing copy and display advertising.
Maintain content across OTAs, search engines and platforms such as TripAdvisor, Yelp, Google My Business and make corrections where needed.
Work with Director and agency partners to contribute feedback during production of new websites and perform quality assurance for pre- and post-launch of sites.
Liaise with Sales and Revenue Management to ensure brand standards are consistent across platforms.
Ensure all deadlines are met for Online Marketing deliverables.
Maintain digital asset library and provide assets to stakeholders and partners.
Document, track, and monitor systems problems and works with eCommerce and IT departments and vendors to ensure timely resolution. Manages day-to-day work of outside vendors.
Provide excellent customer service to both internal and external department customers.
Provide campaign reporting and analysis to stakeholders.
Assist with email coverage while Director is out of the office.
Perform other duties as requested by Director or executive team.
Travel as necessary.
3+ years of experience in Digital Marketing, or a similar role, in a hotel environment is required.
Familiarity with Synxis CRS is required.
Must exhibit superior judgment and decision-making abilities and must be able to apply logical and creative thinking to solve complex problems.
Familiarity with content management systems and HTML knowledge is preferred.
Advanced knowledge of computer software (including Office suite) and web analytics tools is preferred. Intermediate Photoshop knowledge is preferred.
Must have discriminating perceptions of text/graphic presentation and ability to communicate distinctions to agency partners for revisions.
Must have strong understanding of visual design in digital applications and web pages.
Must possess excellent writing and proofreading skills.
Must be self-motivated, detail oriented, organized and think creatively and excel in a fast-paced, dynamic environment.
Must have strong problem resolution skills.
Must be able to work well under pressure and handle multiple projects.
Must have excellent time management, documentation and organizational skills to be able to multi-task and work independently and remotely.
Must be courteous, friendly and professional at all times.
Must have the ability to build collaborative relationships with internal (e.g., property associates, off-property sales channels) and external (e.g., existing and potential accounts/customers) stakeholders
You may be assigned these:
Our expectations from you:
Abide by payroll policies, procedures and rules of conduct as stated in the OLS Hotels & Resorts Associate Handbook.
Demonstrate a working knowledge of all company safety and security procedures.
NOTE: This is a remote position, but preference will be given to candidates located on the West Coast.
No. of associates supervised: None
Travel required: As needed for hotel familiarization and to meet with colleagues.
Hours Required: Must primarily work during OLS business hours, Monday
5pm (PST), while understanding that the hotel business functions 24/7 and some weekend or holiday work may occasionally be required.
OLS Hotels & Resorts