Digital Marketing Manager

Neogen Corporation Lansing , MI 48907

Posted 2 months ago

It's fun to work in a company where people truly believe in what they are doing!

Summary:
The Digital Marketing manager plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers to achieve Neogen's growth goals. Responsible for creating innovative ideas that tie web, mobile, email, search social and traditional advertising together to provide solutions based on consumer insight and data.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

  • Work closely with Senior Director of Product Marketing and other team members to create and execute a cohesive inbound digital marketing strategy includes eCommerce site, landing pages, database marketing, SEO, PPC, and display advertising drive traffic, engagement and leads

  • Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions

  • Execute and manage display advertising campaigns (websites and social media) to aligned with promotion calendar to promote Neogen and our products and services

  • Develop and manage online marketing calendar

  • Coordinate internal design production of campaigns with designers and, manage execution and implementation of programs

  • Utilize marketing automation systems, e.g. ActOn

  • Establish processes and best practices in digital marketing, e.g. leads, ROI, KPIs

  • Analyze, monitor and communicate performance of web-based and digital retention initiatives (eCommerce, Sales, Product Management and Marketing) to forecast trends and to ensure a cohesive and complementary online marketing program

  • Work across teams to optimize customer experience and ensure brand consistency

  • Collaborate with eCommerce Director to assure alignment with digital efforts

  • Join forces with web developers to improve UE of eCommerce site

  • Stay up to date with the latest technology and best practices to improve technology portfolio and digital strategies

  • Research competition and investigate benchmarks to improve KPIs

  • Prepare and manage digital marketing budget

  • Build, lead and inspire digital marketing team as business expands

Competencies: To perform the job successfully, an individual should demonstrate the following competencies:

Leadership Skills

  • High energy personality and work ethic. Instills discipline, structure and commitment to success in team.

Analytical

  • Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.

Design

  • Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Demonstrates attention to detail; Remains open to others' ideas and tries new things.

Problem Solving

  • Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.

Project Management

  • Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.

Technical Skills

  • Shares expertise with customers and sales department; Responds to requests for service and assistance; Meets commitments. Passionate about all things UX and other areas of design and innovation. Research and showcase knowledge in the industry's latest trends and technologies.

Oral Communication

  • Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.

Written Communication

  • Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.

Teamwork

  • Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests.

Business Acumen

  • Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.

Cost Consciousness

  • Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources.

Organizational Support

  • Follows policies and procedures; Completes administrative tasks correctly and on time; supports organization's goals and values; Maintains confidentiality.

Strategic Thinking

  • Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.

Judgement

  • Includes appropriate people in decision-making process; Asks for and offers help when needed.

Planning/Organizing

  • Prioritizes and plans work activities; Uses time efficiently; Sets goals and objectives; Develops realistic action plans. Detail oriented and demonstrated ability to manage time efficiently without structured supervision.

Professionalism

  • Approaches others in a tactful manner; Reacts well under pressure; Accepts responsibility for own actions; Follows through on commitments.

Quality

  • Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.

Safety and Security

  • Observes safety and security procedures; Reports potentially unsafe conditions.

Adaptability

  • Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.

Attendance/Punctuality

  • Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.

Dependability

  • Follows instructions, responds to management direction; Takes responsibility for own actions; Completes tasks on time or notifies appropriate person with an alternate plan.

Innovation

  • Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.

Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be able to travel 10% of the time.

Education and/or Experience: Four-year college or university degree in Marketing, Advertising, Business, Communications or related field required. Digital marketing, ecommerce, content marketing, marketing automation, and/or CRM experience/knowledge required. 7+ years of digital marketing experience, B2B preferred. 3+ years demonstrated experience leading and/or managing teams. 5+ years of experience in developing and implementing digital marketing strategies preferred

Language Skills:
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Reasoning Ability: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills:
To perform this job successfully, an individual should have knowledge of Microsoft Excel Spreadsheet software, Microsoft Word and PowerPoint Word Processing software; CRM applications, as well as network and browser applications.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; sit and use hands to finger, handle, or feel. The employee is occasionally required to reach with hands and arms and climb or balance. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and color vision.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually very quiet.

Come Be Part Of A Mission that Matters!

From inside the farm gate to our dinner plates, Neogen protects the world's food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there and you can be too.


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Digital Marketing Manager

Neogen Corporation