Digital Marketing Manager, Marketing Automation

The Business Marketing Group connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their business leveraging our solutions.

The Global Marketing Channels team is responsible for the performance and scalability of our digital marketing channels including web, email, in-product messaging and Meta ads to provide value for our customers and enable business impact. We focus on improving our channel effectiveness and deliver channel strategy that make our marketing channels impact levers for the business. Marketing automation plays a critical role in its ability to elevate the customer experience by enabling the right customer journeys through cross-channel orchestration and personalization at scale.

We are searching for a Marketing Automation Manager to play a pivotal role in elevating our marketing automation practice and infrastructure. This individual will be responsible for channels team strategy for cross-channel marketing leveraging Salesforce Marketing Cloud automation to improve channel effectiveness across our portfolio. This individual will also identify and execute upon opportunities to expand our channel footprint and capabilities leveraging internal and third party technology.

The ideal candidate is passionate about marketing automation, the customer experience, and driving measurable results at a large scale. As an expert in marketing automation strategy, data, and infrastructure, this individual will be shaping the technology and channels used to launch, optimize, and scale cross-channel business marketing campaigns globally. The ideal candidate is a bold, multi-faceted and innovative marketer with strong communication skills and business acumen who thinks strategically, analytically, and creatively.

Digital Marketing Manager, Marketing Automation Responsibilities

• Drive demonstrative results by delivering channel strategies that leverage cross-channel marketing with Salesforce Marketing Cloud automation

Identify and execute upon opportunities to expand our channel footprint and automation capabilities leveraging internal and third party technology with a focus on driving cross-channel effectiveness, efficiency, and scalability

Develop learning agendas for continuous measurement and optimization of our channel effectiveness

Consult with marketing teams on automation and channel best practices to launch a successful marketing automation campaign

Collaborate with stakeholders, cross-functional partners, and external vendors to accomplish both short and long term marketing automation and channel effectiveness goals

Drive change management and Marketing Automation education across the organization

Minimum Qualifications

• Hands on experience using Salesforce Marketing Cloud to manage multiple marketing channels to drive results in a B2B or performance marketing capacity

Experience with digital marketing channels (Email, Web, Ads, in-product messaging, etc.)

Experience working with marketers to plan and deliver channel strategy for marketing campaigns

5+ years experience developing marketing automation strategy and executing campaigns through a marketing automation platform

Preferred Qualifications

• Salesforce Marketing Cloud Certification

Familiarity with Salesforce Data Cloud

Familiarity with Knak Email Builder

Project management experience leading and managing multiple projects at the same time

Bachelor's Degree or equivalent work experience in digital marketing

Locations

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect.

Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.

$122,000/year to $176,000/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable.

In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.