Digital Marketing Manager

Foodservice Digital Marketing Manager We are searching for a strategic and innovative Digital Marketing Manager to spearhead/enhance KDP's Foodservice Solutions (FSS) digital marketing efforts by providing national and regional restaurant owner/operators with advanced digital marketing tools and insights beyond what the competition can provide. In collaboration with the FSS Customer Marketing Team, the ideal candidate will be responsible for developing digital marketing strategies that delivers unparalleled value to our foodservice customers that drives consideration and beverage sales. Primary responsibilities include:Acting as both an internal and external subject-matter-expert (SME) who understands the unique digital marketing challenges and opportunities faced by foodservice owner/operators and franchisees in the 'new' digital normal coming out of the pandemic

Cultivating valuable digital partnerships that creates value for our FS customers, e.g., next generation customer experience agencies and ad technology partners, etc.Managing relationships with third-party delivery app platforms companies, e.g., Door Dash, Uber Eats, etc.Providing a focus on optimizing customer apps and loyalty programs (acquisition, development & retention); providing insights on social media trends and effective display advertising campaigns

What You Will Do:Develop Integrated Digital Marketing Strategies:In collaboration with the FSS Customer Marketing Team, develop digital marketing strategies that optimizes foodservice customer-specific loyalty programs, and co-marketing initiatives that drives beverage consideration and sales. Function as an internal consultant, collaborating with internal cross-functional marketing teams to align foodservice digital marketing efforts with overall KDP FSS business objectives and customer needs.Provide Digital Marketing Subject Matter Expertise:

Serve as a subject-matter-expert to internal sales and marketing teams regarding the unique digital marketing challenges and opportunities faced by foodservice operators in the new (digital) normal. In collaboration with FSS Customer Marketing Team, discuss digital and social media strategies, CRM/loyalty initiatives, and recommend suitable partners to enhance their digital presence, optimizes beverage strategies through digital channels, ensuring customer satisfaction and loyalty. Manage Digital Partnerships:Assess and evaluate new digital partnerships that can help amplify FSS value to foodservice customers by evaluating their compatibility with our business and facilitate integration efforts for mutual benefit for both FSS and our customers.

Potential partners include digital ad tech and guest experience agencies, etc.Evaluate our current FSS Digital Marketing Tech Stack to understand digital partnership gaps, I.e., on-premise ordering/payments; marketing analytics, CRM; order delivery apps (B2B), etc.Oversee Creation and Optimization of Digital Content with Brand Voice:Work with internal Commercial and Customer Marketing teams and external agencies to develop compelling and relevant content for foodservice customer digital platforms, positioning our beverage products and services as the preferred choice for foodservice customers.Manage internal FSS asset availability and ensure product accuracy; update and distribute content as necessary to internal & external stakeholders.Agency Management:Brief and lead external agencies and partners from planning to execution.Remain Current on Evolving Digital Marketing Landscape:Have a deep understanding of the marketing, media, and digital landscape and remain current on the latest insights, tools, and strategies. Ensure high performance results of your team by:Fostering a culture of trust and wellbeing that prioritizes the team and values employee contributions

Driving a shared vision with clear goals and accountability, supported by regular conversations to maximize talent

Embracing diverse perspectives to foster innovation, learning from both successes and failures

Establishing a safe environment where team members are motivated, heard, and aligned with clear expectations