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Digital Marketing Manager

Expired Job

K12 Herndon , VA 20171

Posted 4 months ago

Digital Marketing Manager (Contractor)

K12 is a technology-based education company that offers proprietary curriculum and instructional support services to students in kindergarten through 12th grade. As the leader in K-12 online education for more than a decade, the company uses virtual public and private schooling methods to provide families with alternatives to traditional "brick and mortar" classrooms, giving children access to a high-quality education no matter where they are in the world.

We pride ourselves on maintaining the highest level of integrity. We have the same high expectations for our employees as we do for the students who are in our programs. These are just a few of the values that make K12 a great place to work.

The Digital Marketing Manager works closely with the Private Pay business unit to support various acquisition marketing initiatives. Develops, executes, analyzes and optimizes direct marketing campaigns and materials to generate demand for K12's private schools, individual courses and early learning programs. These campaigns span multiple online channels with primary focus on Search Engine Marketing (SEM), Search Engine Optimization (SEO), display, email & social media.

AS A Digital Marketing Manager (contractor) you will.....

  • Articulate and champion digital marketing best practices and standards across channels;

  • Deliver high quality leads while optimizing cost-per-lead and cost-per-enrollment;

  • Provide "hands-on" management of lead generation, cross-sell and retention campaigns across digital media channels

  • Forge strong relationships with internal teams and external organizations;

  • Test innovative new marketing strategies and tactics;

  • Participate in budgeting and forecasting;

  • Ensures thorough, timely and accurate stakeholder communications.


  • Do you communicate well?
  • Can you build customer confidence?
  • Are you able to tackle problems and take independent action?
  • Is your manner honest and straightforward?
  • Are you able to prioritize and meet deadlines?
  • Do you value others' opinions?

Requirementsminimum required Qualifications

  • Bachelor's degree in Marketing or a related field AND

  • Minimum of six (6) years of progressive digital marketing experience, specifically in search marketing

  • Expertise in all aspects of SEM, using Google AdWords, Bing Ads, Adobe Media Optimizer, Google Analytics, and Adobe Analytics/Omniture; other digital systems and tools a plus.

  • The ability to problem-solve, execute, and communicate complex messages to diverse audiences with a high degree of autonomy.

  • Strong MS Excel, time management, and organizational skills.

  • SEO and web content experience, and a scientific background are a plus.

  • Digital Marketing agency experience

Certificates and Licenses: Google Adwords Certification is preferred

other required Qualifications

  • Provides campaign optimization across marketing channels

  • Possesses deep understanding of direct response marketing and analytics

  • Possesses deep understanding of SEM and SEO and other digital marketing channels

  • Develops strategic options and present recommendations to optimize ROI

  • Uses data and metrics to strategically interpret data and develop recommendations

  • Embraces an ever-changing environment while simultaneously balancing multiple projects and able to switch priorities and focus as needed

  • Collaborative and team-oriented with exceptional organizational, written and oral communication skills

  • Builds and manages a strong partnership with internal partners

  • Self-motivated and a self-starter with the ability to work cooperatively and effectively network and leverage internal and external resources

  • Microsoft Office (Outlook, Word, Excel, PowerPoint, Project, Visio, etc .); Web proficiency

  • Ability to pass required background check


  • About us

  • K12 Produces Results

  • Kudos and Honors

  • thinkTANK12

K12 is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

  • Please view Equal Employment Opportunity Posters provided by OFCCP here.

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Secondary links

  • Back to K12 Home

Copyright K12 Inc. All rights reserved. K12 is a registered trademark of K12 Inc. The K12 logo and other marks referenced herein are trademarks of K12 Inc., and other marks are owned by third parties.

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Digital Marketing Manager

Expired Job