Digital Marketing Manager

Our Story

Simply put, we make great jeans and all the cool stuff you wear with them. And, beyond our devotion to premium denim, we believe in putting people and planet first in everything we do from our commitment to sustainable production to our focus on broadening opportunity and building belonging.

Whether you're taking the first step in your career or are looking for an exciting new opportunity, we have a wide array of challenging and creative roles for you. We foster a collaborative, community-driven and innovative environment in our stores, home office, and distribution and call centers. Want in?

Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.

The Role + Purpose:

The Digital Marketing Manager is a highly motivated problem solver who develops and executes paid media campaigns across Paid Social, Paid Search, Display and Affiliate. This role will be tasked with managing the performance marketing strategy to drive efficiency and effectiveness. The ideal candidate is curious, highly organized and a clear communicator.

• Manage and optimize paid media channels across Paid Search, Paid Social, Programmatic and Affiliate in partnership with external agencies

• Execute paid media strategy, manage day-to-day activation of performance media campaigns and oversee the digital marketing calendar

• Oversee marketing channel forecast to align KPIs with financial goals; own bottom up channel forecast to identify trends and assist in budget planning

• Leads monthly media planning process in collaboration with external agency partners

• Oversee creative briefs for all paid media asset requests; ensure that all assets are launched on time

• Drive execution of tests on the paid media roadmap, focused on audiences, creative and campaign setup

• Manage influencer marketing amplification via paid media across platforms such as TikTok, Meta and LTK, including but not limited to affiliate partner strategy, product seeding, content approvals and reporting

• Oversee weekly, monthly and quarterly reporting to key stakeholders on marketing channel performance and actions

• Oversee weekly, monthly and quarterly paid creative reports; ensure that cross-functional teams are equipped with insights on content performance to inform future content strategies and briefs

• Own monthly billing and vendor invoice process

• Collaborate cross-functionally across Ecommerce, Brand Marketing, Creative, Operations, Site Merchandising, Finance and Planning teams

• Serve as main point of contact for third party platform and vendor partners in partnership with Performance Marketing Director

Qualifications:

• Master's or Bachelor's Degree

• 4-6 years' of digital marketing experience

• Excellent verbal and written communication skills, creative, out of the box thinker

• Ability to synthesize large quantities of data and develop hypotheses which are both practical and effective

• Demonstrate ability to work in a collaborative environment and dynamically align to changing business conditions

• Creative problem solver and decision maker with a proven track record of delivering results

• Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion with minimum guidance and acute attention to detail

• Advanced proficiency in Microsoft Excel (modeling, v-lookup, pivot tables) and PowerPoint

• Proficiency in ecommerce analytics tools (ie. Google Analytics)

We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We're always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.

Benefits + Perks

• Health & Well-being

• Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.

• Associate Discount

• We love our products just as much as you do! That's why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).

• Flex Fridays

• In addition to our hybrid work model, we also close our office at 1:00 PM every Friday year-round.

• Community Impact

• We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.

• Winter Break

• In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.

Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.

Salary Range: $108,800.00 - $136,000.00

At J.Crew Group (JCG) we aim to pay competitively for our company's size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate's geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group's competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.

One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.

JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.