Digital Marketing Manager

Interestate Batteries Dallas , TX 75201

Posted 2 months ago

Our mission is to be a trusted workplace for team members to be their whole selves at work. A company that people love and positively impacts the lives of all whom we touch.

be your best self

At Interstate Batteries, you have the chance to be excellent at work and excellent at life. We know that professional success depends on personal wellbeing. That's why we want to enrich your life with the tools and services you need to succeed in every area of your life. Join us!

Digital Marketing Manager (All Battery) - Job Description

Updated 05/28/2021

Purpose of Job

The Digital Marketing Manager will be responsible for the strategy, execution and analysis of all online marketing touchpoints and campaigns across digital channels to drive awareness and support of business goals which includes, but not limited to, paid, organic and email marketing. He/she will support the digital needs for select internal business units and for franchise locations, and will regularly collaborate with the web, creative, and brand teams. The Digital Marketing Manager will also oversee social media for the brand and will drive the organic social strategy and be responsible for overseeing customer engagement on all social platforms. Additionally, this role will be responsible for managing the brand's website and franchise location pages, and support the B2B portal. The Digital Marketing Manager will manage one direct report.

Job Components

  • Plan and execute (and/or oversee execution of) all digital campaigns in support of the brand including paid search (PPC), social media, and programmatic display

  • Serve as the subject matter expert in digital media to support all segments within the brand; champion digital programs to our franchise system

  • Build on and maintain our brand social media presence, growing our audience and providing strategic thought around what is needed to support our franchise locations to be present across social platforms

  • Develop the strategy for and oversee the execution of our email/CRM strategy, focused on automated programs designed to nurture, onboard, grow and win back customers and prospects

  • Coordinate measurement and performance of all digital marketing campaigns; accountable for ROI and KPI goals against complex and aggressive business plans

  • Proactively collaborate cross-functionally and manage relationships with digital agencies and vendors

  • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

  • Passion for digital marketing, including social content creation, new technologies, paid media, email, and innovation

Qualifications

  • Bachelor's Degree from an accredited college or university required; MBA Degree preferred

  • 5-7 years of experience managing digital marketing programs including hands-on experience with PPC/SEM, email, social media, display and/or other digital channels

  • 1-2 years of experience in a people management role and passion for people management

  • Strong analytical skills with the ability to translate complex data, financials, consumer, and marketplace insights into actionable recommendations.

  • Both self-motivated and ability to partner and collaborate across teams, functions, business units, and agencies

  • Experience managing brands across social media platforms with a proven record of driving engagement and business goals

  • Up to date with the latest trends and best practices in online marketing and measurement

  • Solid knowledge of web analytics tools (e.g., Google Analytics) and ad serving solutions (e.g., Google Ads)

  • Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook); Salesforce Marketing Cloud and Tableau a plus

  • Experience with forecasting and budget management

  • Experience with Franchise systems a plus

Scope Data

  • Budget Management

  • People Management

  • Franchise Support

Note: We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.

Interstate Batteries provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sex, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Interstate Batteries complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Interstate Batteries expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sex, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Interstate Batteries' employees to perform their expected job duties is absolutely not tolerated.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Digital Marketing Manager

Omni Hotels

Posted 3 months ago

VIEW JOBS 5/21/2021 12:00:00 AM 2021-08-19T00:00 Overview Omni Hotels and Resorts creates genuine, authentic guest experiences at 60 distinctive luxury hotels and resorts in leading business gateways and leisure destinations across North America. Omni Hotels is known for its exemplary culture, authenticity to the markets in which we operate, innovation and exceptional service. Our commitment to career development has created tenure and loyalty that enables us to perpetuate our family atmosphere. Job Description The Digital Marketing Manager will be responsible for growing online sales and traffic from our digital channels. This position will create digital strategies and content recommendation by identifying, researching and analyzing potential opportunities for growth. The Digital Marketing Manager will be strategic, analytical, and creative, using problem-solving skills to build strategies that will deliver against marketing campaigns and company goals. This role will work with many cross-functional partners to execute strategies, investigate issues, share insights and solve problems, so collaboration and communication are critical for this role. Responsibilities * Selects and coordinates the execution of multi-channel, digital media campaigns through approved agencies and partners (ex: SEM, SEO, Programmatic, Social, etc.) * Ensures all decisions for online marketing channels are aligned with brand marketing calendars and business needs * Creates messaging in line with campaigns and brand standards for programmatic and social ads * Assists in maintaining local search databases and content distribution platforms * Conducts analytic deep-dives of critical business issues that impact performance and translate the findings into actionable plans * Daily observation of business performance to identify risks, new opportunities and industry trends * Responsible for agency coordination to ensure campaigns are delivering on desired KPIs and stays on budget Qualifications * Bachelor's degree in business, marketing, or equivalent background * 2-5 years of relevant work experience in digital marketing, content marketing and/or analytics * Comfortable with pulling and manipulating data using web analytics tools such as, Google Analytics * Results driven individual * Strong knowledge and passion for the digital and online space * Demonstrated ability to use the results of analysis to make effective strategic decisions and recommendations * Excellent written and oral communications skills * Must be highly organized, detail oriented and have the ability to multi-task and shift priorities as needed * Proficiency in Microsoft Office Word, Excel, PowerPoint Omni Hotels Dallas TX

Digital Marketing Manager

Interestate Batteries