Digital Marketing Manager

Global is seeking a dynamic and creative Digital Marketing Manager to join our team in marketing efforts that support over 350+ retail convenience stores. This role will be part of the team that develops and implements all digital marketing strategies to promote our retail locations and drive customer engagement and conversions. We offer a flexible work environment. This means working up to 2 days a week remotely and the rest of the time in the office.

The ideal candidate will demonstrate an excellent ability to collaborate with marketing teams and key departments as well as leverage customer insight to ultimately drive conversions. This is an opportunity for a team player that lives and breathes the digital landscape.

For over 75 years Global Partners LP has been delivering the energy, products, and services that make life better. We've also successfully developed community integrated convenience stores where we are transforming the customer experience and rethinking what it means to lead as the adaptive energy distribution company. This is a source of pride and frankly, we don't plan on stopping. With our recent game changers such as Alltown Fresh and GlobalGLo we are looking to continue responsible and innovative growth. From design, supply, and tech we're looking for people to contribute to our company's direction. Global Partners is a great opportunity for those looking to develop their career with a longstanding company motivated by what's next.

The Types of "Energy" You Bring -

• Receives limited direction and exercises independent judgement within the scope of their role.

• Regularly influences function or department.

"Gauges" of Responsibility -

• Help manage and optimize digital marketing campaigns to increase brand awareness and drive traffic to our retail locations.

• Take ownership of paid media daily optimizations on digital and social media networks including Google, Meta, LinkedIn, ect.

• Analyze website traffic and user behavior to make data-driven decisions.

• Collaborate with the marketing team to develop integrated marketing campaigns.

• Present insights and reports regularly.

• Stay up-to-date on industry trends and best practices in digital marketing.

• Develop campaign reporting documents for key stakeholders.

• Drive SEO strategy and recommendations to increase Global's organic visibility and rank. across top ranking search engines and maps.

• Oversee location and review management.

• Ensure online location information is correct and consistent.

• Strategically respond to reviews.

• Optimize website(s) content and user experience to ensure alignment with broader retail and consumer strategy.

"Fuel" for You -

• Coins! We offer competitive salaries and opportunities for growth. We offer 401k and a match component!
• Health + Wellness

• Medical, Dental, Vision and Life Insurance along with additional wellness support.

• The Road Ahead

• We mean it! We have an amazing Talent Development Team who create trainings for growth and job development.

• Give Back! We believe in community support. We know everyone gives in their own way, that's why we offer paid volunteer time-off to you to help an organization of your choice.

The GPS of our Interview Process

• First thing first, if you're interested in the role, please apply.

• A talent acquisition team member will review your resume in partnership with the hiring manager. If your experience would lend to this opportunity, a recruiter will contact you to schedule interviews.

• We conduct virtual and in-person interviews and provide additional hiring information items needed during the recruiter conversation.

Additional Requirements

• Advanced Excel Skills, MS Word, & Outlook.

• Bachelor's degree in marketing is required.

• 5+ years of experience in digital marketing.

• Proficiency in Google Ads, Analytics, SEO, Yext, WordPress, Meta Business Manager.

• Excellent written and verbal communication skills.

• Strong analytical and problem-solving skills.

• Trustworthy and reliable.

• Proactive and ambitious.

Research shows that many, especially women and marginalized people, are hesitant to apply for job if they don't check every box. If you are excited about this position, and think you could have an impact here, please apply anyway, even if you don't meet every point on the job description. We'd love to hear from you.

Global Partners LP is an equal opportunity employer. We foster a company culture where ideas from all people help us grow, move and thrive. We embrace the diversity of all applicants and do not discriminate against race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. If you have a disability and need an accommodation to apply, please contact our recruiting department at 781-891-4000.