Digital Marketing Manager (Fully Remote - North America)

About Us:

Uptime.com is a leading provider of website monitoring services, dedicated to ensuring that businesses stay online and perform at their best. We are committed to providing reliable, accurate, and user-friendly monitoring solutions to help businesses maintain their online presence.

We are looking for a dynamic and experienced Digital Marketing Manager to join our team and drive our marketing efforts with a strong focus on Product-Led Growth (PLG) and Top of the Funnel optimization.

Key Responsibilities:

* •* SEO/SEM Management: Develop and implement effective SEO and SEM strategies to increase organic search visibility and drive traffic to our website.

* •* Product-Led Growth: Lead PLG initiatives by aligning marketing efforts with product teams to create and optimize user experiences that drive adoption and conversion.

* •* Top of the Funnel Optimization: Analyze and optimize top-of-the-funnel marketing strategies to increase lead generation and conversion rates by at least 20%.

* •* Content Marketing: Create and manage high-quality content that resonates with our target audience and supports our SEO and SEM goals.

* •* Data-Driven Marketing: Utilize analytics and data-driven insights to inform marketing strategies and measure their effectiveness.

* •* Cross-Functional Collaboration: Work closely with product, sales, and customer success teams to ensure alignment and support business objectives.

* •* Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns to drive engagement and conversion.

Requirements

* •* Proven Experience in SEO/SEM: Demonstrable experience in managing SEO and SEM campaigns with a track record of success.

* •* Product-Led Growth Experience: Strong background in PLG, with the ability to drive marketing initiatives that support product adoption and growth.

* •* Top of the Funnel Optimization: Proven ability to increase top-of-the-funnel metrics and optimize lead generation efforts.

* •* Analytical Skills: Strong analytical skills with the ability to interpret data and make informed decisions.

* •* Technical Proficiency: Experience with marketing automation tools, CRM systems, and web analytics tools.

* •* Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling content and engage with various stakeholders.

* •* Education: Bachelor’s degree in Marketing, Business, or a related field. Advanced degree or relevant certifications are a plus.

Preferred Qualifications:

* •* Experience with ABM: Knowledge of Account-Based Marketing strategies and their integration with PLG initiatives.

* •* Creative Thinking: Ability to think creatively and develop innovative marketing strategies that drive results.

* •* Project Management: Strong project management skills with the ability to handle multiple projects simultaneously.

Benefits

How we will support your growth and success:

• Partner with executives, leadership and cross-functional organization including engineering, marketing and business operations.
• Professional development opportunities to further skills and knowledge
• Discover the exciting world of monitoring, observability, and SRE while becoming an advocate and drive innovation in the industry.
• A supportive team of passionate and dedicated individuals all focused on building the best monitoring service in the world.
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Training & Development
• Work From Home