Digital Marketing Manager

Franklincovey Salt Lake City , UT 84101

Posted 2 months ago

Job Description:

Title: Digital Marketing Manager

Reports to: Sr. Director of Strategic Initiatives

Job Summary

FranklinCovey's manager of digital marketing is responsible for helping develop, implement and manage B2B marketing campaigns for our enterprise division. This individual needs to be a strategic thinker that can hit the ground running, and be a positive team player.

Essential Job Functions

Among other things, this position will focus on three key measures:

  • Generating qualified leads

  • Improving SEO

  • Working with the web team to improve web properties including franklincovey.com

Job Requirements

Requirements

A digital marketing expert, with experience in digital strategy, SEO, and Google Analytics, that can help develop and deliver marketing strategies to attract prospects and nurture them through our marketing funnel.

  • Plan and execute digital marketing, including SEO/SEM, marketing database, web, and email

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Technical ability to work in Marketo, Adobe Experience Manager, Google Analytics, and Salesforce.com

  • An understanding of and experience in a successful company website redesign process (design and development)

  • Identify trends and insights, and optimize spend and performance based on the insights

  • Brainstorm new and creative growth strategies

  • Plan, execute, and measure experiments and conversion tests

  • Collaborate with internal teams to create landing pages and optimize user experience

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Build conversion points and optimize user funnels

  • Collaborate with social media team and others in the department

  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

  • Excellent communication abilities with all levels and roles within an organization.

Company Information

FranklinCovey is a global company specializing in performance improvement. We help organizations achieve results that require a change in human behavior. Our expertise is in seven areas: Leadership, Execution, Productivity, Trust, Sales Performance, Customer Loyalty, and Education. Our mission statement is "We enable greatness in people and organizations everywhere". We fulfill this mission by hiring "Achievers with Heart".

Visit our website at


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Marketing Manager Alliances

Pwc

Posted 2 days ago

VIEW JOBS 4/24/2019 12:00:00 AM 2019-07-23T00:00 A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and driving long term revenue growth. Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC's brand and services as well as contribute to and evaluate our pricing strategies in the marketplace. Responsibilities As a Manager, you'll work as part of a team of problem solvers with extensive consulting and industry experience, helping our clients solve their complex business issues from strategy to execution. Specific responsibilities include but are not limited to: * Proactively assist in the management of a portfolio of clients, while reporting to Senior Managers and above * Be involved in the financial management of clients * Be actively involved in business development activities to help identify and research opportunities on new/existing clients * Contribute to the development of your own and team's technical acumen * Develop strategies to solve complex technical challenges * Assist in the management and delivering of large projects * Train, coach, and supervise staff * Keep up to date with local and national business and economic issues * Continue to develop internal relationships and your PwC brand Job Requirements and Preferences: Basic Qualifications: Minimum Degree Required: High School Diploma Minimum Years of Experience: 4 year(s) Preferred Qualifications: Degree Preferred: Bachelor Degree Preferred Fields of Study: Marketing, Public Relations, Business Administration/Management, Communications Studies/Speech Communication and Rhetoric Preferred Knowledge/Skills: Demonstrates extensive knowledge and/or a proven record of success managing efforts in digital marketing techniques, marketing trends and industry-leading practices, emphasizing the following areas: * Managing a data-driven, integrated marketing strategy delivering results against strategic priorities that contribute to developing relationships and increasing brand equity; * Leading and implementing marketing tactics across several functional areas of the marketing mix including: brand, digital and social marketing, public relations, analyst relations, collateral, thought leadership and sales tools, events and supporting marketing strategy; * Performing competitive and market research to understand client issues, marketing dynamics and competitive strategies and to contribute to development of messaging and marketing strategies; * Drawing and sharing extensive-level insights on marketing activities and processes; * Understanding key business issues our clients are facing and aligning our go-to-market strategy and points of view around those issues; and, * Understanding the Marketing and Sales function, including Sales, Marketing, Brand, and Thought Leadership. Demonstrates extensive abilities and/or a proven record of success in the following areas: * Managing marketing programs that are on the leading edge and leverage the latest marketing technologies to create a greater client experience (e.g., social listening, analytics, etc.); * Evaluating, analyzing and interpreting voice of the customer and market research information and applying learning to delivery of marketing programs; * Developing relationships with peers; * Building and maintaining relationships with subject matter specialists and leadership, including effectively navigating a large organization; * Grasping firm capabilities and offerings quickly and incorporating messaging into marketing programs; * Communicating and writing effectively emphasizing translating complex concepts into easy to understand and compelling messages; * Developing and executing marketing strategies and plans that deliver positive results in brand awareness and revenue growth; * Measuring and tracking results of marketing programs and report on return on investment (ROI); * Evaluating the appropriateness of potential marketing activities with alignment to marketing strategy, targets and business development opportunities; * Recommending results of evaluations to marketing leadership for approval; * Leveraging proven ability in project management; * Resolving issues independently, coordinating with leadership or subject matter specialty departments when necessary; and, * Managing performance and development of staff through coaching, including providing written and verbal feedback. All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer. For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance. Pwc Salt Lake City UT

Digital Marketing Manager

Franklincovey