Digital Marketing Manager

First Horizon National Corp. Nashville , TN 37201

Posted 2 months ago

As a member of Ruby, First Tennessee's neobank effort, the Digital Marketing Manager will be responsible for managing the day-to-day execution of all marketing efforts. Working with both our Director of Product and Marketing and our Creative Marketing Manager, the Marketing Manager will also develop copy for email, social, and paid marketing campaigns, as well administer the distribution of those campaigns. In addition, the Marketing Manager will assist in the development and execution of our partnerships strategy.

The ideal candidate will have familiarity with digital marketing execution, and ideally have experience with Salesforce Marketing Cloud. The incumbent should be very well organized and eager to learn.

The Ruby team operates as an autonomous group and offers a unique opportunity to work within a startup-like environment with the resources of a large financial institution. The position will be based in an offsite innovation lab to enable the team to develop their own culture and operating practices.

Responsibilities:

  • Direct the day-to-day management of marketing efforts, including all email, social, and paid marketing campaigns at Ruby

  • Direct the targeting and segmentation processes for digital marketing campaigns

  • Develop copy included in marketing content

  • Oversee the distribution of Ruby's marketing campaigns on Salesforce Marketing Cloud

  • Use Salesforce Marketing Cloud to track the performance of campaigns

  • Develop and execute on Ruby's partnerships strategy, including identifying key partnership opportunities and managing relationships with partners

  • Collaborate with the Operations team to analyze customer feedback

  • Identify and take action on opportunities for Ruby to further improve its marketing strategies

  • Perform additional duties as assigned

RequirementsBasic Qualifications:

  • Bachelor's degree in a related field

  • 2 to 5 years of marketing experience

  • Project management experience

  • Ability to work in cross-functional teams

  • Excellent writing skills

  • Experience working on marketing campaigns

  • Strong understanding of digital and non-digital marketing processes

  • Strong familiarity with social media platforms

  • Ability to quickly develop and maintain strong relationships

  • Effective communicator

  • Skilled at analyzing data

  • Ability to work independently as well as collaborate with others within a team environment

  • Driven to take action

  • Problem solver

  • Highly organized

Preferred Qualifications:

  • Experience with Salesforce Marketing Cloud

  • Ability to use Microsoft Office tools (Word, Excel, PowerPoint)

  • Experience launching and marketing a new product or service

  • Experience working within a startup environment

#LI-KK1

  • All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, gender stereo typing, and age. First Tennessee is an EO employer M/F/Vets/Disabled.

  • Please view Equal Employment Opportunity Posters provided by OFCCP her

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Digital Marketing Manager

First Horizon National Corp.