Digital Marketing Manager Business-to-Business, Personal Health (Stamford CT)
If you are a Colorado resident and this role is a field-based or remote role, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. You may contact 888-367-7223, option 5, for assistance.
In this role, you have the opportunity to
The Digital Marketing Manager, Direct-to-Business will be responsible for the day-to-day management and smooth operation of various digital projects, including site launches, online tools, web applications and promotions. The role will be responsible for driving the execution of brand-specific content and experiences across our owned sites, driving increased engagement, brand affinity, and ultimately product sales.
You are responsible for
Work with Category/Brand, Digital COE to deliver best in class content and help drive conversion on Philips owned B2B properties.
Continuously propose new A/B tests to improve conversion, engagement, and ultimately the bottom line.
Determine platform projects to optimize the experiences and prioritize them by business impact.
Partner with Global IT and Digital Marketing team, act as point of contact for Philips North America B2B and lead initiatives, projects and activities requiring Digital Services involvement for the region
Triage and prioritize backlog of maintenance, bug fixes and new feature requests with site design & development, escalation management and resolution.
Propose changes to simplify processes to make them more efficient for both consumers and Philips
Assist in the creation of business requirements, user flow diagrams, functional specifications, and user testing plans as needed
Manage and update ticketing system with Global IT & Digital Marketing team on an ongoing basis
Collaborate with CRM manager & Consumer Care team to ensure business objectives are translated into best-in-class digital customer experiences.
Responsible to leverage web analytics, VOC and global dashboards to measure, optimize and report on performance.
You are a part of
The Philips Personal Health organization E-Commerce & Digital Center of Excellence team. This team is responsible for providing a holistic 360 approach to planning, investment and execution for all E-Commerce partners and Direct-to-Consumer business. This position is located based in Stamford, CT.
To succeed in this role, you should have the following skills and experience
Bachelor's Degree required
5+ years of experience in a Digital Marketing or E-Commerce role
Passion for learning and thrive in a fast-paced environment
Consumer packaged goods or Digital agency experience preferred
Ability to learn systems and tools quickly
Strong attention to detail & accuracy, effective time management & organizational skills
Proactive approach to all tasks and the ability to anticipate needs
Tech-savvy professional with an in-depth understanding of web technology and significant experience in web production
Excellent time management and communication skills to collaborate effectively with various teams; able to manage and deliver digital projects within quality, time and budget requirements
Ability to negotiate and partner with digital vendors to deliver on best quality work
SEO, CRM, site tagging, and web analytics knowledge (Adobe Omniture and Google Analytics)
Demonstrate a high degree of self-sufficiency and be able to work on individual projects, as well as those that require working with teams.
Ability to think quickly and creatively about problems and develop efficient solutions.
A desire to work in a fast-paced, entrepreneurial, results driven environment.
In return, we offer you
The opportunity to grow your career in a company that values the interaction between technology and people. You can join an innovative company that makes a real difference to people's lives. You will be surrounded by passionate, insightful colleagues who share your drive to create superior customer experiences. Your work will be challenging and full of opportunities for growth. Variety and challenge will be part of your daily routine. Our benefits are very competitive and designed around your preferences.
Why should you join Philips?
Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.
To find out more about what it's like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.
It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person's relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.
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