B
Digital Marketing Manager
BE Group Warminster , PA 18974
Posted 4 weeks ago
We are assisting our client to identify and hire a Digital Marketing Manager to join their team. Our client is a family of manufacturing companies that offer custom packaging, labeling, marking, and coding solutions.Job Summary: The Digital Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote the company's brand and products. This role requires a combination of strategic thinking, creativity, and technical skills to enhance brand awareness, drive traffic, and generate leads. The ideal candidate will have a strong understanding of current digital marketing tools and strategies, and be able to lead integrated digital marketing campaigns from concept to execution.Responsibilities:
- Develop and Execute Digital Marketing Strategies:
- Create, manage, and execute multi-channel digital marketing campaigns (including SEO/SEM, email marketing, social media, and display advertising)
- Develop and implement content marketing strategies
- Website and Content Management:
- Oversee the company’s website performance, including design, user experience, and content updates
- Implement and manage SEO best practices to improve search engine rankings and organic traffic
- Collaborate with internal teams and external agencies to create compelling and optimized content for various digital platforms
- Social Media Management:
- Develop and manage social media strategy, including creating and scheduling posts, engaging with followers, and monitoring performance
- Utilize social media analytics tools to track and report on performance, making recommendations for improvement
- Email Marketing:
- Design and implement effective email marketing campaigns
- Monitor email performance and make data-driven adjustments
- Analytics and Reporting:
- Use web analytics tools (e.g., Google Analytics) to monitor and report on website traffic, user behavior, and campaign performance
- Generate regular reports and provide insights and recommendations to optimize digital marketing efforts
- Budget Management:
- Manage and allocate the digital marketing budget
- Track and report on the financial performance of digital marketing initiatives
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 5+ years of experience in digital marketing, preferably within the manufacturing or B2B sector.
- Proven experience managing SEO/SEM, email marketing, social media, and display advertising campaigns.
- Strong knowledge of web analytics tools (e.g., Google Analytics, SEMrush).
- Proficiency in marketing automation and CRM tools (e.g., HubSpot, Salesforce).
- Experience with graphic design tools (e.g., Adobe Creative Suite) and video editing software.
- Knowledge of HTML, CSS, and JavaScript.
- Familiarity with content management systems (e.g., WordPress).
See how you match
to the job
Download the
LiveCareer app and find
your dream job anywhere
Z
Digital Marketing Manager
BE Group
Complete any job application
with a few clicks using our
free Chrome extension!
Try It Now - It's Free
No Thanks , Maybe later
Complete any job application
with a few clicks using our
free Chrome extension!
Add To Chrome - It's Free
Tired of filling out the same fields every time on your job applications?Let our free Chrome extension
take care of it.
Add To Chrome - It's Free