Digital Marketing Manager

American Medical Association Chicago , IL 60602

Posted 2 weeks ago

Digital Marketing Manager

Chicago, IL

To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health. Join the AMA team as a Digital Marketing Manager in Physician Engagement. As part of the team, you will develop and/or execute digital campaigns for membership acquisition and retention campaigns using analytics-driven insights to ensure strategies adhere to digital best practices, align to the goals and interests of target audiences, and achieved desired business outcomes and KPIs. Utilize, manage, optimize and evolve the Marketing Automation Platform to drive strategic marketing growth and objectives that will support the entire organization.

Other Responsibilities will include:

Digital Marketing:

  • Develop acquisition and retention growth strategies based on data-driven insights and ensure campaigns are designed to maximize performance (such as CTR and conversions) and impact engagement

  • Build omni-channel journeys, lead nurturing programs, personalization, behavioral retargeting, and trigger campaigns for abandon cart, credit card declines, account management updates, etc.

  • Maintain accurate target audience profiles

  • Monitor and report on effectiveness of program and utilize learnings for improved strategy and execution

  • Work with assigned BUs to understand and implement marketing opportunities and campaigns to achieve desired business outcomes

  • Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing and deployment for batch, transactional, and trigger-based journeys; provide basic and detailed campaign reporting with the use of Excel and SQL

  • Support digital marketing operations initiatives for Physician Engagement

  • Be a champion for innovation and knowledge about the rapidly changing digital landscape for leadership to align priorities and drive toward exceeding membership and revenue goals, and overall customer (member) experience

Marketing Automation Platform:

  • Manage and work within the marketing automation platform to regularly monitor and measure program effectiveness

  • Assist in the integration of additional platforms into the marketing automation platform

  • Increase the usage of marketing automation to eliminate manual campaign deployment to improve efficiency of go-to-market activities

  • Develop documentation and process roadmaps for all automation and manual campaign deployments

  • Serve as the primary marketing liasion with AMA technical staff and marketing automation service provider; during implementation and release phases work closely with internal and external parties to determine proper scope of releases, and ensure marketing goals are translated in the tool

  • Lead platform enhancements such as new features and functionality

Digital Emerging Trends:

  • Stay current on digital marketing trends and continually monitor best practice standards and leverage this information to develop cuting-edge campaigns and programs

  • Evaluate emerging technologies and digital platforms and identify opportunities for Physician Engagement to ensure continual evolvement with digital marketing

  • Partner with digital marketing colleagues to ensure cohesion across the entire digital marketing ecosystem

REQUIREMENTS:

  • Bachelor's degree required concentration in marketing or related degree preferred; Master's Degree a plus

  • Minimum 5-7 years' experience in digital marketing including developing digital marketing strategies required; experience with membership or subscription services a plus

  • Supervisor experience preferred

  • Extensive knowledge and experience with Marketing Automation Platforms and the ability to drive adoption of new tools, improve processes, increase efficiencies, streamline marketing operations

  • Experience with database management concepts and best practices; including utilizing and managing large databases

  • Demonstrated experience in utilizing digital channels; search, social, mobile, text, online media, to drive action; prior experience and success with lead nurturing programs, triggered emails, media buying, search, and personalization

  • Experience using digital and site analytic tools (such as Google Analytics) to generate marketing recommendations and optimizations

  • Excellent collaboration and communications skills working with both internal teams and external stakeholders. Ability to interact effectively with all levels of management and must be able to communicate with both technical and marketing audiences.

  • Broad technical skills are necessary; thorough knowledge of applications such as SQL, Excel, SAS, is required

  • Excellent analytical skills, root-causing problem-solving skills, process mapping and data modeling skills

The AMA offers competitive salaries, including an incentive plan; excellent benefits and progressive technology. Our office is a business casual environment and we respect work-life balance. The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Digital Marketing Manager

360Pi

Posted 3 weeks ago

VIEW JOBS 2/26/2019 12:00:00 AM 2019-05-27T00:00 Numerator is looking for a self-starting, creative-minded individual with a passion for search engine optimization and website UI/UX to build our organic search and website optimization strategy from the ground up. This is an ideal role for a performance-driven digital marketer with an experimentation mindset and a successful track record of building programs from scratch. Experience in SEO, web content & analytics, web UI/UX best practices, and conversion rate optimization is a must. Additionally, excellent verbal communication skills and the ability to bring effective collaboration and communication to a newly formed marketing team are needed for success in this critical position. The highly visible individual contributor we are looking for has the complete package – highly organized, results-oriented, and full of integrity with strong attention to detail. Responsibilities will include, but are not limited to: * Help set SEO strategy for company and manage both on-page SEO and off-page SEO for the company * Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms – providing the guidance to empower them * Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions * Stay up-to-date with the latest trends and changes with SEO and major search engines * Provide regular, meaningful analysis of site performance, source of traffic, site conversions, etc. to Marketing leadership * Develop and implement front-end web code and design standards for writing clean, semantic code * Wireframe and mockup revamped or brand-new site pages and present to senior management * Collaborate with marketing teammates, senior management, designers, and other project stakeholders with spirit for rapid turnaround * Create and optimize our web project management, hitting all deadlines and improving efficiency while maintaining the highest standards of quality web development * Proactively scope and present new ideas to improve our website experience for prospects, leads, and customers * Understand and lead all aspects of site management including hosting, security protection, etc. Skills/Requirements * Bachelor's or Master's degree * 4+ years of experience in B2B SaaS organic search strategy and execution combined with a proven track record of website optimization * Website Technical Knowledge: Strong background with HTML5, CSS3, JavaScript, and jQuery; Certified on or willing/able to quickly become so on Drupal Content Management System, which is used to create automatically responsive webpages for mobile, tablet, and desktop * Design Capabilities: Domain expertise in UI/UX best practices * SEO Strategy & Execution Expertise: Critical to have demonstrated subject matter mastery in this realm, including thorough knowledge of search ranking and optimization factors and key algorithm updates and proficiency in web analytics software and keyword tools * Experience with as many of the following tools desirable: Moz, Ahrefs, Google Analytics, Google Search Console, Screaming Frog, Optimizely, HotJar, Microsoft Excel; Drupal experience highly preferred * Hands-on individual contributor with the ability to manage deadlines and work collaboratively in a fast-paced, highly dynamic and global environment * Strong project management skills - accustomed to working to a budget and within strict timelines * Experience handling marketing reporting with ability to not only gather the appropriate data, but also to glean insight to improve the performance of marketing programs * Strong quantitative, analytical and problem-solving skills, combined with a high level of initiative * Ability to work in fast pace and high-growth environment with tight deadlines and shifting priorities; Willing to "roll-up your sleeves" to drive organizational change * Strong attention to detail and complex processes * Ability to work well with variety of different people at all levels of the company We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. 360Pi Chicago IL

Digital Marketing Manager

American Medical Association