Digital Marketing Manager
To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health. Join the AMA team as a Digital Marketing Manager in Physician Engagement. As part of the team, you will develop and/or execute digital campaigns for membership acquisition and retention campaigns using analytics-driven insights to ensure strategies adhere to digital best practices, align to the goals and interests of target audiences, and achieved desired business outcomes and KPIs. Utilize, manage, optimize and evolve the Marketing Automation Platform to drive strategic marketing growth and objectives that will support the entire organization.
Other Responsibilities will include:
Develop acquisition and retention growth strategies based on data-driven insights and ensure campaigns are designed to maximize performance (such as CTR and conversions) and impact engagement
Build omni-channel journeys, lead nurturing programs, personalization, behavioral retargeting, and trigger campaigns for abandon cart, credit card declines, account management updates, etc.
Maintain accurate target audience profiles
Monitor and report on effectiveness of program and utilize learnings for improved strategy and execution
Work with assigned BUs to understand and implement marketing opportunities and campaigns to achieve desired business outcomes
Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing and deployment for batch, transactional, and trigger-based journeys; provide basic and detailed campaign reporting with the use of Excel and SQL
Support digital marketing operations initiatives for Physician Engagement
Be a champion for innovation and knowledge about the rapidly changing digital landscape for leadership to align priorities and drive toward exceeding membership and revenue goals, and overall customer (member) experience
Marketing Automation Platform:
Manage and work within the marketing automation platform to regularly monitor and measure program effectiveness
Assist in the integration of additional platforms into the marketing automation platform
Increase the usage of marketing automation to eliminate manual campaign deployment to improve efficiency of go-to-market activities
Develop documentation and process roadmaps for all automation and manual campaign deployments
Serve as the primary marketing liasion with AMA technical staff and marketing automation service provider; during implementation and release phases work closely with internal and external parties to determine proper scope of releases, and ensure marketing goals are translated in the tool
Lead platform enhancements such as new features and functionality
Digital Emerging Trends:
Stay current on digital marketing trends and continually monitor best practice standards and leverage this information to develop cuting-edge campaigns and programs
Evaluate emerging technologies and digital platforms and identify opportunities for Physician Engagement to ensure continual evolvement with digital marketing
Partner with digital marketing colleagues to ensure cohesion across the entire digital marketing ecosystem
Bachelor's degree required concentration in marketing or related degree preferred; Master's Degree a plus
Minimum 5-7 years' experience in digital marketing including developing digital marketing strategies required; experience with membership or subscription services a plus
Supervisor experience preferred
Extensive knowledge and experience with Marketing Automation Platforms and the ability to drive adoption of new tools, improve processes, increase efficiencies, streamline marketing operations
Experience with database management concepts and best practices; including utilizing and managing large databases
Demonstrated experience in utilizing digital channels; search, social, mobile, text, online media, to drive action; prior experience and success with lead nurturing programs, triggered emails, media buying, search, and personalization
Experience using digital and site analytic tools (such as Google Analytics) to generate marketing recommendations and optimizations
Excellent collaboration and communications skills working with both internal teams and external stakeholders. Ability to interact effectively with all levels of management and must be able to communicate with both technical and marketing audiences.
Broad technical skills are necessary; thorough knowledge of applications such as SQL, Excel, SAS, is required
Excellent analytical skills, root-causing problem-solving skills, process mapping and data modeling skills
The AMA offers competitive salaries, including an incentive plan; excellent benefits and progressive technology. Our office is a business casual environment and we respect work-life balance. The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.
We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.
THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION
American Medical Association