Digital Marketing Manager (52046)

Job Details

Job Location: California Irvine IEC - Irvine, CA

Salary Range: $80,000.00 - $100,000.00 Salary/year

Job Category: Corporate

Description

International Education Corporation is the leader in post-secondary career education. Working at our employee-owned company is more than just a great career - its an investment in yourself. Our mission is to drive personal and community transformation by empowering students to make a positive and enduring life change. We are consistently searching for like-minded compassionate professionals who strive to be the best in their respective fields. Our top candidates share our commitment to helping students build the skills to create a future of which they can be proud. We are looking for a Marketing Manager-Web & Digital to join our corporate Marketing Team in Irvine, CA.

As the Marketing Manager-Web & Digital, you will own the management, operations, and optimization of the companies many web properties across our 5 brands (UEI College, US Colleges, SAGE, and IEC). This includes identifying project scope, clarifying deliverables, anticipating needs, understanding timelines, and adhering to all applicable regulatory guidelines and restrictions. This role will work with key stakeholders, design, and development teams.

As the Marketing Manager-Web & Digital, you will use your project management and communication skills to collaborate effectively with various teams. Ultimately, you should be able to manage and deliver our projects digital lifecycle within quality, time and budget requirements.

Essential Job Duties and Responsibilities

• Responsible for managing day-to-day planning, scheduling, tracking and reporting for web project-related initiatives. Projects will span multiple web sites and brands.

• Collaborate with internal teams to design, develop and implement digital projects

• Document business requirements and collaborate with technical teams and business units to design best solutions.

• Lead daily stand-up meetings and manage resources for multiple development teams in sprint cycle and priorities

• Manage CRO initiatives including split and AB testing

• Perform proper QA to ensure all website copy, projects and assets meet quality standards

• Other duties as assigned

Key Success Factors

• Dedicated and driven to consistently improve, grow, and exceed KPI goals

• Key marketing metrics: maximize productivity from budget spend, increase high intent leads, increase conversions rates, increase usability and engagement on site

• Adhere to deadlines, set targets for milestones, and develop long- and short-term plans

• Digitally savvy individual with keen attention to detail

• Critical thinking, problem-solving skills, and an excellent team player

• Must work well under pressure and be able to consistently meet deadlines in a fast-paced environment

• Strong accountability and proactive solutions-oriented workstyle

• Excellent communication skills

Qualifications

Education, Experience, and Skillset

• Minimum 5+ years of experience in a web project management or analyst role, or equivalent experience leading development teams

• Understanding and experience in UI/UX best practices.

• Proficiency in AGILE/SCRUM methodologies.

• Experience using a project management platform, in particular Asana

• Working experience with highly customizable/configurable CMS highly preferred (eg. Wordpress).

• Graphic Design skills a plus; Photoshop, Illustrator, XD

• Prior experience working in a direct response, performance-driven marketing team

• An eye for design and user experience

• Knowledge of PPC and SEO best practices a plus