Digital Marketing Manager

Who we are

SeekWell is the parent company of 1-800 Contacts, Luna, and Hello Eyes. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer and optometrists squirm. We're owned by KKR - one of the world's largest and most successful private equity investment companies. We've built an excellent company and changed an industry by putting the customer first, always. The best is yet to come!

Why you want this job

We're on a mission to make vision care simple and affordable and we need a rockstar Digital Marketing Manager to help us make that happen. We're launching a ground-breaking new brand that will fundamentally change the vision correction landscape in North America… and help solve correctable blindness in the developing world. This key role will be responsible to use Digital Marketing channels, including Paid Social and YouTube and other online video platforms, to help us break through with our message and galvanize consumers to think and behave differently. It's a once-in-a-lifetime opportunity you don't want to miss.

What you'll do

• Define paid social marketing objectives, strategies, and tactics to build top of funnel awareness & consideration for this new, innovative brand

• Design, build, and own the day-to-day management of paid social and online video campaigns

• Test, learn, experiment, optimize - continually improve performance for each campaign and channel to drive maximum exposure and engagement

• Collaborate closely with the creative team as they produce compelling ads & content tailored for each social media platform, with particular emphasis on video content

• Manage PR and influencer relationships to help amplify our message and drive brand awareness

• Partner with other team members and agencies to maximize brand presence across all channels to maximize top of funnel metrics

Why we will love you

• 5+ years working in brand-building, media, DTC role

• 3+ years working specifically with Paid Social channels, including Meta, TikTok, Pinterest, Snap, and YouTube

• Excellent communication skills, particularly with creative teams

• Analytical chops to be able to construct effective tests and analyze results

• Strong creative mindset

• Innate curiosity and a drive to do more

• Ability to foster long-term relationships with colleagues and key external professionals

• BS in Marketing, Communications, Journalism, or relevant field

Perks

• Free eye exams for your entire family

• Deep discounts on lenses, glasses, and other services

• Amazing healthcare coverage

• 401(k) match

• Flexible PTO

• Tuition reimbursement program

• In-house restaurant with highly discounted meals (Steak dinner under $6)

• Free snacks, ice cream, and drinks every day

• Full onsite gym

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

#LI-Hybrid