Digital Marketing Lead

Who We Are:

At CEA CAPA, we believe that studying and interning abroad is a transformative experience that goes beyond academics. By immersing oneself in a new culture and community, students gain valuable skills and perspectives that can shape their future. That's why we're committed to providing unparalleled academic, professional, and cultural experiences abroad, with a focus on student support every step of the way.

A sense of belonging is fundamental to the mission, structure, and operations of CEA CAPA. We strive to provide a work environment that celebrates difference and is free of implicit and explicit bias. We seek to hire employees representing diversity in all forms and work to support all employees to achieve at the highest level. Employment is based on a person's professional qualifications and competence.

Your Role:

The Digital Marketing Lead will be responsible for leading all of CEA CAPA's digital marketing initiatives, including strategizing and implementing digital campaigns, improving the digital lead generation funnel, and managing a lean digital marketing team. With a data-driven approach, you will optimize performance and return on investment by possessing a deep understanding of digital marketing dynamics, including paid search, SEO, email, and social media strategies. We are seeking a strategic and creative thinker with excellent analytical skills, ability to create compelling creative content, and experience with various digital marketing trends and best practices.

What You'll Do:

• Manage and improve lead generation funnel including Paid Search, Paid Social, OTT, SEO, Salesforce campaigns, and other digital channels.

• Strategize and execute digital media campaigns and promotions to meet specific marketing objectives (e.g., product launches, brand awareness, lead generation).

• Measure and report performance of all digital marketing campaigns and assess against ROI and KPIs; evaluate for continuous improvement.

• Oversee the Social Media Coordinator ensuring timely development and cohesive overall strategy of organic social content.

• Manage team of paid and unpaid advocates including influencers, campus interns, and parent creators.

• Plan, execute, and measure experiments to test channel, spend, CTAs, targeting, and other factors that may influence audience behavior.

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Collaborate with Web Development to enhance design, navigation, accessibility, and funnel conversion opportunities using UI/UX principles.

Starting Salary: $70,000

What Makes a Great Candidate:

• Bachelor's degree; ideally in Marketing, Business, or a related field

• 3+ years of experience in digital marketing or related space

• At least 1 year experience managing others

• Proven experience in leading digital marketing strategy and managing digital marketing channels including social media, paid search, SEO/SEM, website, and/or display advertising

• Experience using CRM databases preferred, especially Salesforce preferred

• Experience using analytic tools within the Google and Meta Suite preferred

• Excellent communication and interpersonal skills

• Creative thinker with a data-driven approach

Core Skills

• Ability to lead, mentor, and motivate a team to achieve goals

• Highly collaborative, proactive, friendly, enthusiastic

• Natural curiosity to identify white space opportunities and develop strategies to optimize performance in a complex digital landscape

We believe great talent comes in many forms and that there is no one size fits all in hiring. If you feel you may be a great fit for this role but do not check all of the boxes, we encourage you to apply and show us why you're the right candidate for this position.

Why You'll Love CEA CAPA:

• Health & Wellness Benefits - in office Fresh Fruit Wednesdays, Wellness room, ergonomic options & more!

• Up to 8 hours of paid volunteer time in addition to PTO

• Healthy snacks and a coffee bar provided in office

• 12 paid holidays

• Opportunities for employee growth

• Benefits coverage for domestic partners

• Pet insurance available

• Employee discounts at 35+ vendors including Apple, T Mobile, Walt Disney World, Hello Fresh & more!

Our commitment to creating a sense of belonging means we welcome individuals of all abilities, ages, citizenships, educations, ethnicities, family statuses, gender identities, genders, genetic information, languages, marital status, military experiences, political views, pregnancy, races, religions, sexes, sexual orientations, socioeconomic statuses, and work experiences and therefore we encourage applicants from diverse lived experiences to apply.