Digital Marketing Expert - Auto

Gannett Co. Inc. Melbourne , FL 32901

Posted 2 months ago

Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched reach at the national and local level, Gannett touches the lives of nearly 140 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include the USA TODAY and more than 260 daily local newspaper brands, digital marketing services companies ReachLocal, WordStream, and ThriveHive and U.K. media company Newsquest. There's never been a better time to join our talented team. Visit to learn more about our opportunities, and visit Gannett Privacy Policy to understand our privacy policy.

The Digital Marketing Expert, Automotive position will serve as primary campaign execution lead for our clients and will own digital campaign results. Individuals in this role will possess strong digital product expertise to effectively deliver marketing solutions to best suit our clients' business needs and maximize their return on investment. This role must understand client objectives and digital marketing programs to devise appropriate strategies and campaign implementation plans. They will be responsible for the ongoing management of the marketing plans and accountability for post-sale campaign execution in collaboration with backend support resources and ad operations teams, focused on delivering to client objectives. Key success measures for this role will be client satisfaction, client revenue and account retention.

Position Requirements:

Strong knowledge of digital marketing solutions, including but not limited to SEM, Social, Display, Email, and SEO. Ability to effectively manage day-to-day campaign performance and optimization, assess campaign trends, review and interpret analytics, develop comprehensive reporting, facilitate client advertising performance discussions, and identify creative new advertising techniques to further our clients' marketing needs.

Position Responsibilities:

  • Fulfillment of all digital advertising product orders for your assigned accounts

  • Hands on management and optimization of PPC search campaigns through our proprietary platform and search publishers

  • Proactive monitoring and optimization of all campaigns with direct communication with our product delivery teams

  • Lead creative development process in collaboration with client success, sales and design teams to ensure messaging will achieve client marketing objectives;

  • Drive campaign ROI and suggest new solutions to assist the sales team in growing accounts;

  • Proactively manage relationships with key internal and external vendors to ensure deliverables meet agreed upon specifications, deadlines and standards;

  • Troubleshoot and resolve performance issues using best practices and support resources

  • Assist with the management of client expectations, and communication of performance metrics;

  • Develop account specific value story by leveraging insights across all platforms into a cohesive campaign performance report

Key Skills:

  • Demonstrated knowledge and expertise in digital marketing solutions, key technologies and systems to manage marketing campaigns

  • Ability to quickly master business process, marketing and technology concepts

  • Knowledge of ad management, billing and workflow management and

  • Proficiency in analytics platforms

  • Ability to effectively present findings to client to drive satisfaction and client revenue and account retention

  • Strong technical and analytical skills to assess and routinely improve marketing campaigns over their lifecycle

  • Ability to effectively motivate and collaborate with virtual teams

  • Strong verbal and written communication skills

  • Proficiency in customer relationship management

  • Excellent listening skills

Key Competencies:

  • Organization

  • Analytical Thinking

  • Collaboration

  • Customer Focus

  • Conflict Management

About You:

  • Bachelor's Degree (i.e. General Business, Economics, Finance, Marketing, Advertising or Public Relations)

  • 2+ years hands-on experience managing online/digital advertising campaigns, especially Google Ads

  • 2+ years of client service/account management experience.

Gannett Co., Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status.

Other details

  • Job Family Client Solutions

  • Job Function Marketing Solutions

  • Pay Type Salary

  • Melbourne, FL, USA

  • Virtual

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Digital Communication Strategist


Posted Yesterday

VIEW JOBS 4/7/2020 12:00:00 AM 2020-07-06T00:00 Summary Owns all internal content, media, and messages used to create awareness. Acts as administrator for company-wide intranet site (evi). Maintains/uploads new content to evi and manages day-to-day site operations. Remediates critical site issues to continually improve and update evi by working with the third-party vendor and internal stakeholders. Works with internal stakeholders to ensure that evi is eviCore's main source of internal content. Partners across the enterprise to cascade information into appropriate internal areas to keep eviCore's employees informed and motivated. Content Resources: Writes content for infographics and client case studies for downloading. Communications: Writes e-mail newsletters and collaborates for content in publications. Social Media: Assists in reviewing content that is posted to social media, develops and writes insights posts for campaign(s), and cross-promotes content featured on other platforms. Editorial Calendar: Ensures content is on track for publication dates and moves content through review workflow. Digital Marketing & Communications * Oversee client email marketing efforts (E-mail blasts, E-newsletters) and be responsible for ongoing optimization * Responsible for project management and development of materials for internal employee-related communications * Help develop and provide input to the creative planning of annual marketing and communications materials * Oversee research and analysis to determine community wants and needs Social Media Marketing & Communications * Develop content strategies for growing our digital and internal platforms in collaboration with internal teams * Manage the editorial calendar * Brainstorm new ideas, strategies, and innovative ways to engage and grow our audience in collaboration with internal teams Client Content Marketing * Provide input on content marketing strategy, including defining audience personas and content mission, setting clear marketing objectives for content, and defining how the organizations' content integrates with the rest of our objectives * Work collaboratively with SMEs to execute on the creation of solution-based content for priority campaigns * Create and maintain website content in collaboration with internal teams Branding * Ensure brand consistency and facilitate the smooth, productive and timely workflow for deliverables supporting brand awareness initiatives and future strategic branding initiatives * Ensure our branding standards and messaging are maintained across all platforms What You Should Have * Bachelor's Degree in Marketing or related field required * 5+ years of experience in B2B digital marketing and advertising * Excellent grasp of social media & website metrics and best practices * Demonstrable experience with email marketing, lead generation and SEO * Basic knowledge of HTML and CSS required Our Company and What We Offer eviCore healthcare is committed to making a positive impact on healthcare, and also making a positive impact on our employees. eviCore offers a variety of perks and benefits including, but not limited to: * Full medical, dental, vision, and vision benefits with employer funded HSA starting day 1 * Strong work/life balance with 15 days of PTO (starting) per year plus paid holidays * Education assistance and tuition reimbursement along with ample opportunities for growth * Time away from work programs including employer paid short-term and long-term disability, caregiver leave, BTO (bought-time off) options, company paid volunteer community service hours, and more * Onsite fitness facilities, casual dress code- wear your jeans to work, and two comprehensive employee discount programs * Health coaching, Employee Assistance Program, resiliency and stress management solutions, Adoption Assistance Program and additional resources to support your well-being * Life & Accidental Death Dismemberment and additional Accidental Injury, Critical Illness, and Hospital Care Insurance * 401k retirement plan with company match of 50% employee contributions up to 6% And so much more! Check out to see all of the perks and benefits we offer. Evicore Melbourne FL

Digital Marketing Expert - Auto

Gannett Co. Inc.