Digital Marketing Director

Now is the time to join Pacific Dental Services. You will have opportunities to learn new skills from our team of experienced professionals. If you're ready to take your career to the next level and gain valuable experience, apply today!

The Digital Marketing Director will be responsible for leading and executing comprehensive digital marketing strategies to enhance our brand presence, drive patient engagement, and generate leads. This role requires a visionary leader with a deep understanding of digital marketing trends, healthcare regulations, data-driven decision-making, and the ability to manage and inspire a high-performing marketing team. The position will work closely with IT, Legal, Operations, Regional Field Marketers, Regional Partners to support the 1000+ practices.

RESPONSIBILIITES

• Partner with Brand Marketing to develop and implement comprehensive digital marketing strategies aligned with business objectives and healthcare regulations.

• Develop and execute a compelling content strategy that resonates with target audiences; Drive brand awareness, patient acquisition, and retention through various digital channels.

• Oversee the planning, execution, and optimization of digital marketing campaigns across all channels, including SEO, SEM, social media, email, content marketing, and display advertising.

• Lead, mentor, and develop a team of digital marketing professionals; Foster a collaborative and innovative team culture, ensuring continuous professional growth

• Ensure campaigns are data-driven, measurable, and deliver a high ROI.

• Oversee content creation, distribution, and optimization across all digital platforms.

• Provide actionable insights and recommendations based on data analysis to improve campaign effectiveness.

• Utilize analytics tools to track and report on digital marketing performance.

• Ensure all digital marketing activities comply with HIPAA and other relevant healthcare regulations.

• Stay informed about changes in healthcare regulations and adjust strategies accordingly.

• Manage the digital marketing platforms, vendors and budget to ensure efficient allocation of resources; Monitor and optimize spend to maximize ROI.

• Work closely with other departments, including Sales, Patient Services, and IT, to align digital marketing efforts with overall business goals; Collaborate with external agencies and vendors as needed.

• Stay up-to-date with the latest digital marketing trends, technologies, and best practices; Implement innovative strategies to keep the company ahead of the competition.

REQUIREMENTS

• Bachelor's degree in Marketing, Business, or a related field.

• Minimum of 7-10 years of experience in digital marketing, with at least 5 years in a leadership role.

• Proven track record of developing and executing successful digital marketing campaigns.

• Strong understanding of SEO, SEM, social media, email marketing, content marketing, and analytics.

• Proficient in current and emerging enterprise platforms, including Salesforce Platform, Adobe (Analytics, AEM & AEP), Google Analytic.

• Experience with HIPAA and other healthcare regulations.

• Excellent leadership and team management skills.

• Strong analytical and problem-solving abilities.

• Exceptional communication and interpersonal skills.

• Ability to thrive in a fast-paced, dynamic environment.

PREFERRED

• Experience working in multi-state healthcare or retail environment

• Master's in related field preferred.

KNOWLEDGE/SKILLS/ABILITIES

• Ability to analyze business objectives and competitive landscape and develop multichannel strategies.

• Strong interpersonal and communication skills and ability to build plans, presentations, and keep team moving cohesively in the right direction.

• Flexibility and leadership and management skills adaptability in a changing environment Highly collaborative, influential, creative, forward-thinking, innovative and great communicator.

• Passionate about getting things done; knows where to go and whom to turn to; politically adept and agile; honest and takes ownership.

• Leads by example - sets the pace for the department and teams in terms of work ethic and drive/energy.

BENEFITS

• Medical, dental and vision insurance

• Paid time off

• Tuition Reimbursement

• Child care assistance

• 401K

• Paid time to volunteer in your local community

Pacific Dental Services is an Equal Opportunity Employer. We celebrate diversity and are united in our mission to create healthier and happier team members.

$126,364.00-$212,599.00 / Annually

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