Digital Marketing Director, Food And Grocery

What’s in it for you?!

• Tremendous Career Growth Opportunities!
• Work with the latest cutting-edge technologies!
• Senior management and leadership are very well respected by team!
• Great work environment with family like work culture!
• Medical, Dental and Vision+ 401k + Tuition Assistance + Disability

If that’s you, let’s talk!

What you will be doing:

• Develop and execute a comprehensive digital marketing strategy
• Direct, manage and execute all digital marketing activities
• Develop customer-journey strategy in the digital space and omnichannel execution
• Execute all tactics: SEM, SEO, Website updates/production, ecommerce merchandising, social media, programmatic, content development, and media buying
• Optimize current digital marketing program and expand into other channels
• Oversee website experience to provide a dynamic digital experience across devices
• Manage e-commerce businesses including business planning, content strategy and development, promotional campaigns, online marketing, web design, customer service, web analytics and technologies
• Generate and implement new sales and marketing initiatives to increase e-commerce sales and profitability
• Create and execute email marketing programs, promotional, trigger-based, targeted/segmented campaigns, and service/post transaction emails
• Develop email KPIs and create weekly, and monthly reporting
• Create and execute marketing campaigns that leverage the appropriate digital channels
• Partner with marketing leadership for the strategic oversight of the digital marketing roadmap
• Create and execute campaigns that generate measurable sales and footsteps in brick-and-mortar locations
• Maintain a thorough understanding of current and emerging trends in digital marketing, technology, and e-commerce
• Develop and manage all Customer Relationship Marketing touch points
• Drive testing, reporting, optimizing, and analyzing channel performance
• Work with the creative, content, and social media teams to create relevant digital marketing content
• Manage digital marketing budget

Experience you will need:

• Bachelor’s degree in marketing or related field
• Minimum of 8 years’ experience in digital marketing, preferably in retail
• Experience in Digital Marketing, E-commerce Merchandising and Web Production functions, SEO, Google Analytics, Paid Search, Social Media, Display, Video, Retargeting, Affiliate Marketing, Content Development, App Marketing, and Product Recommendation Engines
• Proficiency in using MailChimp, WordPress, Shopify, Google AdWords, Google Analytics, Microsoft Office
• Ability to hit the ground running with no time for on-the-job learning