Format Solutions (http://formatsolutions.com) is passionate about optimizing animal nutrition through a connected digital solution. Driven by Cargill's mission to nourish the world, Format Solutions operates as a separate and distinct business and leverages its organizational knowledge and expertise in animal nutrition as well as mill and farm operations to help their customers grow their business. Format Solutions operates a state-of-the-art platform of digital capabilities and software solutions for its 12,000 users in nearly 100 countries worldwide. Format Solutions has more than 100 employees in Minnesota, USA.; Farnborough UK; and a number of other office locations around the world.
As the Marketing and Customer Experience Director, you will be responsible for building and institutionalizing a strategic, data-driven view of the customer across the Format Solutions organization. You will develop Format's marketing strategy, guide execution of the marketing plan, and manage the implementation of marketing programs to drive lead generation and new revenue opportunities. You will also own the vision, strategy, and execution for Format Solutions' customer experience across segments.
25% Marketing strategy and planning
Responsible for developing and maintaining marketing strategy and budget
Oversee all marketing activities across organization: including branding, positioning, messaging and customer lead generation
Own CRM platform, dashboard, and pipeline
Develop procedures to measure and track success of strategies/campaigns resulting in measurable lead generation
Provide thought leadership on building a digital marketing infrastructure within an organization
25% Customer insights
Bring the customer lens when developing strategies for new offerings
Analyze market information, including customer and competitive data
Utilize quantitative skills to assess and interpret financial and demographical data
Own customer segmentation; work with product lines to ensure it is appropriately implemented across teams
Translate customer insights into value and pricing strategies
25% Customer experience
Lead territory managers including a commercial focus on sales through online channels and direct to specific customer segments
Establish processes and metrics for measuring success in growing customer relationships, including through measurable revenue generation
Own, create and manage the customer experience throughout the customer life cycle; prospect through post-implementation
Manage and improve digital channels and properties including SEO, SEM, social channels and web presence
Demonstrating authentic values-based leadership, lead the Marketing & Customer Experience team
As a member of the Format Solutions leadership team, provide leadership across strategy and culture for the Format Solutions business.
Attract & develop excellent talent across the Marketing and Customer Experience team.
Minimum of 5 years relevant experience in a marketing role within a digital software organization, including managing others
Four-year college degree
Demonstrated thought leadership in building a digital marketing infrastructure within an organization
Demonstrated success in developing and implementing marketing/customer experience strategies and plans
Proficiency with CRM, marketing automation and digital marketing tools. Microsoft Dynamics experience preferred
Ability to build strong relationships and collaborate across the business
Ability to travel as required (up to 25%)
Customer experience background, including customer support and sales operations
Sales Management experience
Relevant industry experience (animal nutrition, agriculture)
Experience with statistical analysis