Digital Marketing Director

Cargill, Inc. Hopkins , MN 55343

Posted 1 week ago

Format Solutions ( is passionate about optimizing animal nutrition through a connected digital solution. Driven by Cargill's mission to nourish the world, Format Solutions operates as a separate and distinct business and leverages its organizational knowledge and expertise in animal nutrition as well as mill and farm operations to help their customers grow their business. Format Solutions operates a state-of-the-art platform of digital capabilities and software solutions for its 12,000 users in nearly 100 countries worldwide. Format Solutions has more than 100 employees in Minnesota, USA.; Farnborough UK; and a number of other office locations around the world.

As the Marketing and Customer Experience Director, you will be responsible for building and institutionalizing a strategic, data-driven view of the customer across the Format Solutions organization. You will develop Format's marketing strategy, guide execution of the marketing plan, and manage the implementation of marketing programs to drive lead generation and new revenue opportunities. You will also own the vision, strategy, and execution for Format Solutions' customer experience across segments.

Principal Accountabilities
25% Marketing strategy and planning

  • Responsible for developing and maintaining marketing strategy and budget

  • Oversee all marketing activities across organization: including branding, positioning, messaging and customer lead generation

  • Own CRM platform, dashboard, and pipeline

  • Develop procedures to measure and track success of strategies/campaigns resulting in measurable lead generation

  • Provide thought leadership on building a digital marketing infrastructure within an organization
    25% Customer insights

  • Bring the customer lens when developing strategies for new offerings

  • Analyze market information, including customer and competitive data

  • Utilize quantitative skills to assess and interpret financial and demographical data

  • Own customer segmentation; work with product lines to ensure it is appropriately implemented across teams

  • Translate customer insights into value and pricing strategies
    25% Customer experience

  • Lead territory managers including a commercial focus on sales through online channels and direct to specific customer segments

  • Establish processes and metrics for measuring success in growing customer relationships, including through measurable revenue generation

  • Own, create and manage the customer experience throughout the customer life cycle; prospect through post-implementation

  • Manage and improve digital channels and properties including SEO, SEM, social channels and web presence
    25% Leadership

  • Demonstrating authentic values-based leadership, lead the Marketing & Customer Experience team

  • As a member of the Format Solutions leadership team, provide leadership across strategy and culture for the Format Solutions business.

  • Attract & develop excellent talent across the Marketing and Customer Experience team.


  • Minimum of 5 years relevant experience in a marketing role within a digital software organization, including managing others

  • Four-year college degree

  • Demonstrated thought leadership in building a digital marketing infrastructure within an organization

  • Demonstrated success in developing and implementing marketing/customer experience strategies and plans

  • Proficiency with CRM, marketing automation and digital marketing tools. Microsoft Dynamics experience preferred

  • Ability to build strong relationships and collaborate across the business

  • Ability to travel as required (up to 25%)


  • Customer experience background, including customer support and sales operations

  • Sales Management experience

  • MBA

  • Relevant industry experience (animal nutrition, agriculture)

  • Experience with statistical analysis

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