Digital Marketing & Demand Generation Manager

True Fit Boston , MA 02298

Posted 3 weeks ago

Who We Are

At True Fit, we believe when it comes to fashion, it's all about the details.

True Fit's personalization platform is strategically leveraged by 250 global retail sites, representing 17,000 brands and 100 million registered users. Since 2010, we have raised $100M from top-tier venture partners and built the world's largest data collective connecting consumers with apparel and footwear they will love and keep. As our data collective continues to grow, so does our team! Let's disrupt this $2 trillion industry together.

True Fit, named a Top Place to Work, is looking for a Digital Marketing & Demand Generation Manager to work in our Boston, MA office.

The Role

The Demand Generation and Digital Marketing Manager will be a critical role on the marketing team to help drive measurable business results. You'll be responsible for developing and executing ABM marketing campaigns that are designed to engage target accounts and generate qualified leads from our strategic target account list. You'll work closely with the marketing and sales teams to align on target accounts, quarterly goals and opportunities where marketing can create awareness, engage, and help influence and close a deal. The ideal candidate will have a passion for strategic thinking and leverage best-in-class martech and adtech to build multichannel campaigns, track attribution and ROI metrics, build reports, and extract campaign insights for continued optimization. In this role you will work with stakeholders across Sales, Marketing, Creative, Client Success and will report to the Head of Marketing.

Responsibilities

  • Plan, present and execute digital marketing programs (chiefly B2B) across multiple channels with experience in paid media on channels like LinkedIn, SEM, account targeted display and retargeting advertising

  • Execute email campaigns to target lists

  • Manage account based marketing programs (ABM) regionally- N. American & Europe

  • Collaborate cross functionally to manage organic social media distribution efforts and content calendar; with MoM performance reporting and recommendations

  • Measure and report performance of all digital marketing campaigns and identify trends, insights and key areas for optimization

  • Lead strategy and manage development partners for landing page optimizations, including running experiments and conversion optimization tests

  • Have knowledge on the B2B and B2C marketing automation platforms (HubSpot, Zaius, etc.) to ensure all digital marketing campaigns are trackable and set up to follow prospects from their initial engagement to opportunity.

  • Leverage Saleforce.com for CRM, reporting, campaigns, and HubSpot integration.

  • Collaborate with team to build best in class and scalable processes for lead management, including scoring, stages, hand-off processes and tracking.

Required Expertise

  • 4+ years experience in demand generation, digital marketing or paid media; enterprise SaaS is preferred

  • 3+ years experience with marketing automation platforms (like HubSpot, Marketo, Pardot, etc.), CRM (Salesforce) and analytic platforms (Google Analytics, etc)

  • 2+ years experience in paid marketing, including Google AdWords (Search, Display, Retargeting, and YouTube) and Paid Social (LinkedIn and Twitter)

  • Nimble and agile team player with ability to thrive in a fast-paced startup environment where direction and goals can pivot quickly to meet business objectives

  • Avid communication with a natural attention to detail and solutions-oriented mindset

  • Quantitative and data-driven thinking to marketing ideation, planning and execution

Why True Fit?

One size does not fit all in what you wear or your True Fit career. Everyone at True Fit has the opportunity to push their professional boundaries, while balancing personal ambitions.

Together we've built a tight-knit culture that's reflected in our Glassdoor reviews; "Great people, cool product refreshing place to work everyone actually works together like a team, employees are all pro-active and genuinely take pride in their work growth potential plus culture management is approachable, mindful of their people opportunity to learn/work on new technology you are an integral part of the success of the company the work you are doing everyday really matters and makes a difference managers provide autonomy and trust you really innovative company, open to share ideas to make a better product great culture with the right vision."

As an EEO employer, we work to help all team members experience an inclusive, diverse and accepting work environment, so you can be True To You.


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