Digital Marketing Coordinator (Remote)

Envision Healthcare Dallas , TX 75201

Posted 2 months ago

Overview

Envision Healthcare is a leading national medical group that delivers physician and advanced practice provider services, primarily in the areas of emergency and hospitalist medicine, anesthesiology, radiology/teleradiology, and neonatology to more than 1,800 clinical departments in healthcare facilities in 45 states and the District of Columbia. We are seeing significant change in healthcare: shifting care models, evolving access points of care, emerging technologies, and lasting impacts as a result of COVID-19. We have a profound opportunity to transform healthcare by leading the change through our strong national footprint and the differentiated, high-quality care we provide. Together, we can improve outcomes and make healthcare more affordable for millions of people.

If you are looking for a stable, fast paced, growing company in the healthcare industry that is committed to innovation, excellence, and integrity, then this may be a great next step in the advancement of your career.

We currently have a great opportunity available for an eMail, or Digital Marketing Coordinator.

Responsibilities

Envision's Digital Marketing Coordinator will support enterprise-wide email marketing efforts and implement email strategies for all Envision Healthcare brands. Must be well-versed in strategies, tools, benchmarks, and trends pertaining to email marketing. Specific experience with Salesforce Marketing Cloud or similar marketing automation tool required as well as some HTML skills. The Digital Marketing Coordinator will plan, implement, track, and report on outcomes of email marketing projects and campaigns. Focus will be on email marketing, marketing automation, and analytics.

This is a remote position, allowing the Digital Marketing Coordinator to be based anywhere in the country.

RESPONSIBILITIES:

  • Primary focus is on supporting the company-wide internal email communications and the Manager, Digital Marketing's efforts of implementing all email marketing initiatives for the Company's major business units; Envision Healthcare (EVHC), Envision Physician Services (EVPS), AMSURG, and their respective subsidiaries.

  • Serve as System Administrator and maintain the overall system health of the enterprise email marketing system, Salesforce Marketing Cloud.

  • Tactical implementation of digital marketing initiatives for company business units and operations, providing back-end analytics/reporting for same.

  • Oversee daily email operations to ensure that emails are completed and deployed on time. Daily monitoring of campaign and delivery performance. Support the planning and creation of triggered e-mail marketing campaigns, including logic of automation triggers, segmentation and ensuring cross-department notifications.

  • Manage subscriber database and maintain data integrity. Filter and run queries to build data extensions.

  • Develop strong relationships with internal and external partners/stakeholders - working as a Marketing Department team member and collaborating extensively with Recruiting, Sales, Corporate Communications, Mergers & Acquisitions, and Legal departments as well as external agencies and vendors.

  • Ensure that company brand and messaging standards are maintained in all email marketing efforts.

  • Assist with Google Tag Manager, Adobe DTM and provide guidance on CRM improvements for more transparent tracking and insight into email marketing performance.

  • Occasionally will conduct keyword research and recommend website improvements for maximized website visibility, conversions, and improvements to the user experience.

  • Adhere to all company policies and procedures, comply with Information System security policies, standards, and procedures.

  • Will use all available protections to safeguard assigned computer systems from unauthorized access; reporting all suspicious requests, incidents, and situations.

  • Adhere to Information Security Policies and ensure that Envision is as secure as possible.

  • Other responsibilities as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each essential responsibility satisfactorily. The requirements listed below are representative of the knowledge, skills and/or abilities required.

  • Experience with and desire for automation and data hygiene.

  • Must possess excellent writing/editing skills with good grammar, spelling, and punctuation.

  • Must possess proven analytical skills.

  • Must possess strong communications and interpersonal skills.

  • Must possess demonstrated ability to meet tight deadlines in highly visible projects.

  • Must possess excellent work ethic and time management skills; must be a highly motivated and highly organized independent thinker and worker.

  • Strong creativity, judgment, imagination, enthusiasm, and customer-service focus are desired.

  • Must thrive in a fast-paced environment and be able to handle multiple complex projects at once.

  • Must be comfortable in a work-from-home environment.

  • Must meet company basic standards for working remotely.

Education/Experience

  • Bachelor's Degree from a four-year accredited College or University in Marketing, Business, or an IT-related field

  • 2+ years' demonstrated experience in digital marketing in a professional environment; in a large healthcare company is preferred

  • Experience with an enterprise marketing automation tool such as Salesforce Marketing Cloud or similar email automation tools

  • Knowledge of HTML and experience coding email templates using HTML is a plus

  • Proficiency in Excel with pivot tables, creating visual charts and graphs, use of advance functions and building macros

  • Knowledge of project management tools such as Workfront a plus

  • Knowledge of Google Tag Manager and Adobe DTM is preferred

  • Proficiency in the Microsoft Office Suite

  • Collaborative workplace tools including SharePoint, Teams

Other Qualifications:

Must be able to handle multiple, simultaneous tasks effectively and efficiently while maintaining a professional, courteous manner. Must be able to work well with others. Strong verbal and written communication skills required. Must be detail oriented and organized. High integrity, including maintenance of confidential information. Must be able to exercise good judgment and positively influence and lead others, including handling confrontations with poise and efficiency. Based on business need, the ability to work a flexible schedule, including some evenings and weekends as approved in advance.

If you are ready to join an exciting, progressive company and have a strong work ethic, join our team of experts! We offer a competitive salary and a comprehensive benefits package.

Envision Healthcare uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Envision Healthcare is an Equal Opportunity Employer.

#CB

#LI-CP1

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Digital Marketing Coordinator (Remote)

Envision Healthcare