Reporting to the Senior Digital Marketing Manager of Campaign Operations, the Digital Marketing Coordinator will implement marketing automation branching logic, execute email and direct mail campaigns, host webinars, and process leads in support of B2B and B2C marketing efforts for Elsevier Clinical Solutions products.
The successful Digital Marketing Coordinator will be an experienced professional in interactive marketing and campaign automation, collaborating with product marketing team associates to create, launch, and optimize digital campaigns through the Adobe Campaign platform.
Activities and Responsibilities:
Consult with product marketing teams to understand overall business objectives, and identify campaign requirements and success metrics.
Development and deployment of campaigns, interfacing between marketing teams, vendors and agencies to identify, understand and communicate key deliverables, technical specifications, production and reporting requirements for all campaign components
Gather, maintain and track creative assets
Upload and QA creative executions prior to launch.
Monitor and troubleshoot campaign creative post-launch
Communicate key campaign milestones, progress/delivery status and manage expectations
Identify potential delivery risks and communicate/propose solutions
Perform technical development tasks, including:
Create/edit HTML and CSS templates
QC customer targeting and list segmentation
Stay current with new media technology, trends in B2B content marketing, lead generation and email best practices
Education & Experience:
Undergraduate degree in marketing, business, IT, mathematics, or other related subject area
1-3 years of work experience in a digital marketing, online marketing, interactive marketing or eChannel marketing role
Strong time-management and project prioritization skills, with a track record of delivering complex programs on time
Excellent oral and written communication skills with emphasis on collaboration and project management
Elsevier is a global information analytics business that helps institutions and professionals progress science, advance healthcare and improve performance for the benefit of humanity. We help researchers make new discoveries, collaborate with their colleagues, and give them the knowledge they need to find funding. We help governments and universities evaluate and improve their research strategies. We help doctors save lives, providing insight for physicians to find the right clinical answers, and we support nurses and other healthcare professionals throughout their careers.
Elsevier provides digital solutions and tools in the areas of strategic research management, R&D performance, clinical decision support, and professional education; including ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath. Elsevier publishes over 2,500 digitized journals, including The Lancet and Cell, more than 35,000 e-book titles and many iconic reference works, including Gray's Anatomy. Elsevier is part of RELX Group, a global provider of information and analytics for professionals and business customers across industries.
Elsevier employs over 7,000 people in more than 70 offices worldwide. We are an employer of choice, attracting and developing talented and creative people who thrive in a challenging and fast-paced environment. We offer an excellent compensation and benefits package as well as a real opportunity for career growth in a growing organization. Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or email@example.com.