Digital Marketing Coordinator

Perry Ellis International Inc. Miami , FL 33196

Posted 10 months ago

SUMMARY

The email coordinator will be responsible for project management, execution, and deployment of email and related programs to drive ecommerce site traffic, sales, and customer base growth. The ideal candidate will have a passion for detail and collaborating across cross-functional teams to insure error-free and on-time execution. This role will also contribute to reporting on program performance, and will perform analysis of emails to deliver insights to the business.

DUTIES AND RESPONSIBILITIES

  • Assist with analytics of email program and sends, and preparing regular and ad hoc reporting of email channel performance

  • Schedule and send emails

  • Assist with targeted / intent emails - building, scheduling, sending, reporting

  • Resolve customer service tickets for loyalty program

  • Assist with project execution of email design to insure all tasks are completed on-time and are within guidelines of email plan

  • Competitor research and analysis to inform on market landscape trends and ideate

  • Coordinate appropriate landing pages for click-thru from email content

SKILLS, KNOWLEDGE, AND ABILITIES

  • Strong communication and analytical skills

  • Familiarity with web analytics (such as Google Analytics)

  • Ability to effectively collaborate with cross-functional teams

  • Basic understanding of HTML coding preferred

MINIMUM REQUIREMENTS

  • Four-year degree preferred

  • At least two years experience in digital marketing, with a preference for email channel experience

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Digital Marketing Coordinator

Perry Ellis International Inc.