Digital Marketing Coordinator

Patricia And Phillip Frost Museum Of Science Miami , FL 33196

Posted 2 months ago

SUMMARY: Under the direct supervision of the Marketing & PR Manager, this position is responsible for expanding the Frost Science online footprint to build affinity with guests, fans, members, supporters and followers. This position is responsible for email marketing, optimization of the museum website for SEO/SEM, reporting and digital media buying. This individual will have responsibility for the day-to-day management and maintenance of Frost Science Digital, including website, micro-sites, online databases and Frost Science app.

ESSENTIAL Duties and Responsibilities:

  • Must adhere to the museums policies and procedures.

  • Work with the marketing team to align communications strategy along a variety of channels.

  • Responsible for keeping the Frost Science website content updated and dynamic, leading the growth of the Frost Science community.

  • Maintain an updated site map and content matrix.

  • Implement strategies for growing audiences across digital platforms and optimize the museums marketing automation systems.

  • Optimize the museum website through keywords, meta-tagging and development of original content to support SEO/SEM efforts.

  • Manage the Google Ad Grant and ensure that full spend is being achieved.

  • Place all digital media buys, including social media (Facebook and Instagram), Adroll remarketing and Google Ad Words.

  • Maintain the website content calendar and assure updates are made on schedule.

  • Take the lead in measuring Frost Science's success online using Google Analytics and other relevant tools. Suggest improved dashboards and reporting based on best practices. Provide monthly and ongoing data analysis and insights. Use data to recommend future content, navigation, and developments for the Frost Science online presence.

  • Support established website development priorities through coordination and thorough site testing. Coordinate closely with the Frost Science Web Developer / IT department to resolve minor bugs and fixes.

  • Create new web pages to support planned initiatives. Coordinate with IT and marketing team on deliverables.

  • Implement search engine optimization (SEO) best practices throughout the site using content management system (CMS) tools.

  • Setup and deploy all email communications using Frost Science branded assets. Manage dynamic lists, custom views, and one-off sends.

  • Perform other duties as assigned.

EDUCATION and/or EXPERIENCE

Bachelors degree in marketing or related field and at least two (2) years experience in a similar role or an equivalent combination of education and experience.

Knowledge, Skills, and Abilities:

  • Applicable experience in online communications, including web site Content Management Systems (CRM), content creation and e-marketing

  • Strong background in technical aspects of web and digital communications functionality, and proficiency in CMS and AMS/CRM; WordPress; basic HTML and CSS; web analytics; Twitter, Facebook, LinkedIn, Vimeo, and YouTube; Adobe Creative Suite; and Microsoft Office

  • Experience managing CMS/AMS migration, and managing vendors and project timelines is desirable

  • Familiarity with tag management, pixel implementation, Facebook, Twitter & Google Analytics, SEO enhancements

  • Strong computer and software skills, with advanced knowledge of email marketing tools (Mailchimp or related), digital media buying venues (Adroll, Google Ad Words, Facebook/Instagram), social media scheduling tools (Hootsuite, Later, or related) is required

  • Knowledge of Adobe Creative Suite, web development and HTML/CSS code are a plus

  • Strong project management skills required

  • Online fundraising campaign experience, including crowdfunding sites, preferred

  • Must have strong written and verbal communication skills

  • Ability to juggle numerous projects with attention to both process and people

  • Ability to work independently, as well as collaboratively in a team environment

  • Must be detail oriented and exceptional organizational skills required

  • Ability to work evenings, holidays and weekends as scheduled

  • Excellence in English language (oral and written) required; preference for bilingual skills (English-Spanish).

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to feel, handle, or operate objects, tools, or controls; and reach with hands and arms.

The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

WORK ENVIRONMENT

Work is usually done indoors in a climate-controlled environment and usually quiet.


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Digital Marketing Coordinator

Patricia And Phillip Frost Museum Of Science