Digital Marketing Coordinator

Epiq Systems, Inc. Houston , MN 55943

Posted 2 months ago

It's fun to work at a company where people truly believe in what they are doing!

Job Description:

  • Develop, implement and manage marketing campaigns that promote Epiq and its products and/or services. Enhance brand awareness within the digital space as well as driving website traffic and acquiring leads/clients.

  • Manage social media properties including implement, manage and report on social media advertising

  • Implement, manage and report on search engine marketing, pay-per-click marketing, working closely with the corporate marketing web team & software engineering, to support the company's business objectives (e.g. revenue, qualified leads, brand presence, awareness, target keywords vs competitor keywords)

  • Identifies and evaluate new digital technologies and use Web analytics tools (e.g. site traffic, visitor paths, conversion rates, Google Analytics) to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising

  • Test the performance of landing pages, special promotions, Google ads, content and product placement

  • Coordinate with marketing communications and field marketing to align online activity with broader campaign and business initiatives

  • Establish program measurement methodology and analyze results in terms of ROI and success criteria (attraction, engagement, qualification, acceleration)

  • Set inbound lead goals for the corporate web site, measure results and report out to broader team and business leaders regularly

  • Oversee online media spend and search against performance metrics to optimize results

  • Set up and monitor web conversion metrics (inquiry to marketing qualified lead [MQL], MQL to sales accepted lead [SAL], SAL to sales qualified lead [SQL], SQL to close)

Technologies Supporting the Role

  • Web analytics tools (Google Analytics)

  • Marketing automation platform (Pardot)

  • Sales force automation (SF.com)

  • Search engine marketing tools

  • Business intelligence tools

Qualifications and Skills

  • Bachelor's degree required

  • Three to Five years of online marketing experience, with a strong focus on analytics

  • Three to Five years of SEO/SEM experience

  • Expertise with reporting tools and methodologies

  • Digital brand planning experience, with a broad grasp of digital strategies across Content, Video, Inbound, Demand Gen, Web, Social, Influencer Strategy and Digital PR.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Epiq and its affiliated companies are Equal Opportunity Employers (EOE). Qualified applicants are considered for employment without regard to age, race, color, creed, religion, sex, national origin, sexual orientation, disability, marital or veteran status or any other category protected under applicable federal, state or local law. In addition Epiq will take affirmative action for minorities, women, covered veterans and individuals with disabilities. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. Epiq is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, Epiq will consider for employment qualified applicants with arrest and conviction records.


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VIEW JOBS 4/12/2019 12:00:00 AM 2019-07-11T00:00 It's fun to work at a company where people truly believe in what they are doing! Job Description: * Develop, implement and manage marketing campaigns that promote Epiq and its products and/or services. Enhance brand awareness within the digital space as well as driving website traffic and acquiring leads/clients. * Manage social media properties including implement, manage and report on social media advertising * Implement, manage and report on search engine marketing, pay-per-click marketing, working closely with the corporate marketing web team & software engineering, to support the company's business objectives (e.g. revenue, qualified leads, brand presence, awareness, target keywords vs competitor keywords) * Identifies and evaluate new digital technologies and use Web analytics tools (e.g. site traffic, visitor paths, conversion rates, Google Analytics) to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising * Test the performance of landing pages, special promotions, Google ads, content and product placement * Coordinate with marketing communications and field marketing to align online activity with broader campaign and business initiatives * Establish program measurement methodology and analyze results in terms of ROI and success criteria (attraction, engagement, qualification, acceleration) * Set inbound lead goals for the corporate web site, measure results and report out to broader team and business leaders regularly * Oversee online media spend and search against performance metrics to optimize results * Set up and monitor web conversion metrics (inquiry to marketing qualified lead [MQL], MQL to sales accepted lead [SAL], SAL to sales qualified lead [SQL], SQL to close) Technologies Supporting the Role * Web analytics tools (Google Analytics) * Marketing automation platform (Pardot) * Sales force automation (SF.com) * Search engine marketing tools * Business intelligence tools Qualifications and Skills * Bachelor's degree required * Three to Five years of online marketing experience, with a strong focus on analytics * Three to Five years of SEO/SEM experience * Expertise with reporting tools and methodologies * Digital brand planning experience, with a broad grasp of digital strategies across Content, Video, Inbound, Demand Gen, Web, Social, Influencer Strategy and Digital PR. If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us! Epiq and its affiliated companies are Equal Opportunity Employers (EOE). Qualified applicants are considered for employment without regard to age, race, color, creed, religion, sex, national origin, sexual orientation, disability, marital or veteran status or any other category protected under applicable federal, state or local law. In addition Epiq will take affirmative action for minorities, women, covered veterans and individuals with disabilities. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. Epiq is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, Epiq will consider for employment qualified applicants with arrest and conviction records. Epiq Systems, Inc. Houston MN

Digital Marketing Coordinator

Epiq Systems, Inc.