LINQM has been engaged by a client to help with a Digital Marketing Consultant. The candidate must possess at least 5 years of digital marketing, marketing, or related experience with proficiency in Marketo, SFDC, Qualtrics, CVENT, html, and SEO/SEM
The right candidate will be coming from a global company (not agency), with experience in healthcare or biotech. They should also have project and time management skills Proven track record of understanding business, brand and marketing strategy and integrating into the digital roadmap.
The role plays a key role in advancing commercial efforts for products and will also help drive advancement. The candidate will be using their digital expertise and integrated marketing experience to build meaningful and lasting relationships with customers; while ensuring the brand experience is represented and consistently executed across all customer touch points. The role developments and implements email marketing (drip and nurture) campaigns while exploring and presenting new digital marketing tactics and methods for expanding reach and engagement with customers, such as (social media, email marketing, app development, CRM). They should have experience developing a vision for digital strategy and create a digital roadmap, leveraging the digital marketing infrastructure (Marketo, SFDC, adobe connect, CVENT, Skill Jar, You Tube, education apps, etc).
The candidate will be a part of the Brand and Strategic Marketing Campaigns team, developing, managing and driving digital marketing programs to support key strategic initiatives, product launches and market development efforts. The role is also responsible for continuing to source, develop and integrate key technologies across the customer continuum to build a robust marketing automation platform (apps, forms, CVENT, SFDC, Marketo, Symplur, etc) Establish and regularly track metrics to ensure tactic and program effectiveness and ROI. The will be utilizing metrics and providing recommendations for optimization of campaigns and digital strategies.